Market Forces and News Media in Muslim Countries

21 Pages Posted: 19 Sep 2008

See all articles by Matthew Gentzkow

Matthew Gentzkow

University of Chicago - Booth School of Business; National Bureau of Economic Research (NBER)

Jesse M. Shapiro

Brown University - Department of Economics; National Bureau of Economic Research (NBER)

Date Written: May 14, 2008

Abstract

In this paper, we analyze media consumption in nine predominantly Muslim countries, drawing on data from the 2002 Gallup Poll of the Islamic World. We first show that news consumers tend to gravitate towards sources with a perspective similar to their own. We then show that consumers with pro-U.S. priors tend to regard CNN as significantly higher quality and Al Jazeera as significantly lower quality, consistent with inferences about quality driving the preference for like-minded sources. Finally, we present evidence on the extent to which firms target news to satisfy the preferences of their consumers.

Suggested Citation

Gentzkow, Matthew Aaron and Shapiro, Jesse M., Market Forces and News Media in Muslim Countries (May 14, 2008). Chicago GSB Research Paper No. 6. Available at SSRN: https://ssrn.com/abstract=1269532 or http://dx.doi.org/10.2139/ssrn.1269532

Matthew Aaron Gentzkow (Contact Author)

University of Chicago - Booth School of Business ( email )

5807 S. Woodlawn Avenue
Chicago, IL 60637
United States

National Bureau of Economic Research (NBER)

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

Jesse M. Shapiro

Brown University - Department of Economics ( email )

64 Waterman Street
Providence, RI 02912
United States

National Bureau of Economic Research (NBER)

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

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