Metaconversation as a Vehicle of Dominant Logic Formation: The Case of Affirmative Action

29 Pages Posted: 19 Nov 2008

See all articles by Pat Akey

Pat Akey

University of Toronto - Rotman School of Management

Brian Weshler

McGill University - Desautels Faculty of Management

Date Written: April 1, 2008

Abstract

Our research expands upon the current model of dominant logic theorized by Prahalad and Bettis (1986), to further enhance the understanding of the process by which dominant logic is formed. Academic literature offers little explanation as to the link between the sources of dominant logic and the dominant logic itself. Our conceptual model bridges this gap and suggests that metaconversation is the vehicle through which dominant logic is formed. Our proposition further extends the existing model to encompass the use of the four dimensions of power in the formation of dominant logic. We illustrate with the use of affirmative action programs how metaconversation is the missing link in the formation process

Keywords: Metaconversation, Dominant Logic, Organizational Theory, Affirmative Action, Strategic Management, Power and Politics

Suggested Citation

Akey, Pat and Weshler, Brian, Metaconversation as a Vehicle of Dominant Logic Formation: The Case of Affirmative Action (April 1, 2008). Available at SSRN: https://ssrn.com/abstract=1302044 or http://dx.doi.org/10.2139/ssrn.1302044

Pat Akey (Contact Author)

University of Toronto - Rotman School of Management ( email )

105 St. George Street
Toronto, Ontario M5S 3E6 M5S1S4
Canada

Brian Weshler

McGill University - Desautels Faculty of Management ( email )

1001 Sherbrooke St. West
Montreal, Quebec H3A1G5 H3A 2M1
Canada

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