The Virtual Mirror - Reflecting on Social and Psychological Self to Increase Organizational Creativity

37 Pages Posted: 15 Jan 2009

See all articles by Peter A. Gloor

Peter A. Gloor

Massachusetts Institute of Technology (MIT)

Daniel Oster

Univesrity of Cologne

Ornit Raz

Massachusetts Institute of Technology (MIT)

Alex Pentland

Massachusetts Institute of Technology (MIT)

Detlef Schoder

University of Cologne

Date Written: January 13, 2009

Abstract

This article offers a novel approach for managers to increase creativity in their teams by measuring individual personality characteristics, crucial for creative people. We assess inter-personal interaction with sensor-equipped badges worn on the body. In a research project with 22 study subjects, who wore the badges during work for one month, we were able to predict extroversion, neuroticism, openness, and agreeability based on microscopic social network analysis. We obtained control measures of these values with a standard psychological test (NEO-FFI). As opposed to conventional personality tests, where people have to fill out lengthy questionnaires and surveys, our method offers an automated, and potentially more reliable way to assess these personality characteristics. Once these characteristics are considered, teams can be reshuffled and team membership changed for higher creativity.

Keywords: group creativity, social network analysis, social badges, FFI

JEL Classification: C91

Suggested Citation

Gloor, Peter A. and Oster, Daniel and Raz, Ornit and Pentland, Alex and Schoder, Detlef, The Virtual Mirror - Reflecting on Social and Psychological Self to Increase Organizational Creativity (January 13, 2009). Available at SSRN: https://ssrn.com/abstract=1327521 or http://dx.doi.org/10.2139/ssrn.1327521

Peter A. Gloor (Contact Author)

Massachusetts Institute of Technology (MIT) ( email )

77 Massachusetts Avenue
50 Memorial Drive
Cambridge, MA 02139-4307
United States

Daniel Oster

Univesrity of Cologne ( email )

Pohligstr. 1
Cologne, D-50969
Germany

Ornit Raz

Massachusetts Institute of Technology (MIT) ( email )

77 Massachusetts Avenue
50 Memorial Drive
Cambridge, MA 02139-4307
United States

Alex Pentland

Massachusetts Institute of Technology (MIT) ( email )

77 Massachusetts Avenue
50 Memorial Drive
Cambridge, MA 02139-4307
United States

Detlef Schoder

University of Cologne ( email )

Pohligstr. 1
Cologne, D-50969
Germany

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