Piedmont Home Products, Inc.

20 Pages Posted: 16 Jun 2009

See all articles by Phillip E. Pfeifer

Phillip E. Pfeifer

University of Virginia - Darden School of Business

Abstract

A small manufacturer of hardwood spiral stairs, facing a financial crisis, must rethink all elements of its marketing mix. Of particular importance is a planned entry into the retail (building supply stores) channel of distribution.

Keywords: distribution channels, marketing strategy, small business

Suggested Citation

Pfeifer, Phillip E., Piedmont Home Products, Inc.. Darden Case No. UVA-M-0437, Available at SSRN: https://ssrn.com/abstract=1420542

Phillip E. Pfeifer (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4803 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/Pfeifer.htm

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