Street Markets Influencing Consumer Behavior in Urban Habitat

EGADE Working Paper #2009-03-MKT

35 Pages Posted: 19 Jul 2009

See all articles by Dr. Rajagopal

Dr. Rajagopal

Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus

Date Written: June 30, 2009

Abstract

This study explores the influence of street markets in urban geo-demographic settings and analyzes vending patterns with ethnic values enhancing the consumer satisfaction. Interrelationship among urban dwellers, marketplace ambiance, and conventional shopping wisdom of customers and interactive customer relations are also addressed in the study based on empirical survey. Research on street markets is very limited though some studies are available on street vendors with focus on spatial planning, political interventions, and legal rights. This study on street markets contributes significantly to the existing literature in reference to shopping behavior and perceptional values of urban consumers.

Keywords: Street markets, consumer behavior, ethnic markets, sales differentiation, market attractiveness, consumer satisfaction

JEL Classification: M31, O18, R12

Suggested Citation

Rajagopal, Dr., Street Markets Influencing Consumer Behavior in Urban Habitat (June 30, 2009). EGADE Working Paper #2009-03-MKT, Available at SSRN: https://ssrn.com/abstract=1434943 or http://dx.doi.org/10.2139/ssrn.1434943

Dr. Rajagopal (Contact Author)

Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus ( email )

222, Calle del Puente
Ejidos de Huipulco
Mexico City, DF 14380
Mexico

HOME PAGE: http://www.geocities.com/prof_rajagopal/homepage.html

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