Impact of Social Networking Websites on Generation Y: Emperical Findings from Selangor, Malaysia

Abstract

This present study conducts in province Selangor of Malaysia to find the impacts of social networking websites on the Generation Y. The sample of the study was the students of Multimedia University and Limkokwing University. The findings show that the 1) perceived usefulness of social networking sites, 2) use of social networking sites, 3) social networking skills, 4) social network groups, and 5) message of social networking sites formulate affirmative impace on image of Generation Y.

Keywords: Social networking websites, Generation Y, Malaysia, Internet, Empirical study

JEL Classification: P23, P42, R23