Internet Marketing

Are comments in a lawyer’s blog subject to the same ethical restraints placed on television, radio, or newspaper ads? Does a law firm’s website have to comply with ethics rules regulating lawyer advertising? Can statements by a lawyer participating in an online chat room violate the rules on solicitation found in Model Rule 7.3? In this ethics column we review what state bar associations have said and done about Internet marketing through ethics opinions and rule changes.

Keywords: ethics, professional responsibility, markeing legal services, blog, website, Internet, ABA Model Rules, ABA Model Rule 7.3

JEL Classification: K19, K39, K40

Suggested Citation: Suggested Citation

Joy, Peter A. and McMunigal, Kevin C., Internet Marketing (August 11, 2014). Criminal Justice, Volume 28, Number 2, Summer 2013, Washington University in St. Louis Legal Studies Research Paper No. 14-08-04, Case Legal Studies Research Paper No. 2014-33, Available at SSRN: https://ssrn.com/abstract=2478797