An Opportunity Based View (OBV) of Rapid Internationalization

Journal of International Marketing, 2012

52 Pages Posted: 6 Nov 2014 Last revised: 8 Sep 2016

See all articles by Yanto Chandra

Yanto Chandra

City University of Hong Kong

Chris W. Styles

UNSW Australia Business School, School of Marketing

Ian Wilkinson

UNSW Australia Business School, School of Marketing

Date Written: November 19, 2011

Abstract

This paper aims to better understand patterns of rapid internationalization by using the emerging international entrepreneurship paradigm. This involves: 1) taking an Opportunity-Based View (OBV) – rather than just the firm – as a focal point of analysis, 2) focusing on dynamic entrepreneurial processes, and 3) stressing the importance of history. Empirical evidence was gathered from 15 case studies of small and medium-sized enterprises (SMEs) based in Australia. The authors find support for the central proposition that behind the gradual or rapid form of internationalization process lies a path-dependent process of opportunity development and cross-border venturing activities that is shaped by the domestic and international networks in which the key actors and organizations have operated in the past and are currently operating in. The evidence leads the authors to question the idea that rapid internationalization is rapid at all. Importantly, it reveals that rapid internationalization seems to be a truly rapid process only when not taking an OBV perspective. In so doing, the authors demonstrate that the OBV perspective is a fruitful avenue of enquiry to advance knowledge in this area and underline the importance of the entrepreneurial process and firm history.

Keywords: Born Global, International Entrepreneurship, Opportunity, OBV, Rapid Internationalization

Suggested Citation

Chandra, Yanto and Styles, Chris W. and Wilkinson, Ian, An Opportunity Based View (OBV) of Rapid Internationalization (November 19, 2011). Journal of International Marketing, 2012, Available at SSRN: https://ssrn.com/abstract=2519945

Yanto Chandra (Contact Author)

City University of Hong Kong ( email )

83 Tat Chee Avenue
Kowloon
Hong Kong

Chris W. Styles

UNSW Australia Business School, School of Marketing ( email )

Sydney, NSW 2052
Australia
61-2-9385-3191 (Phone)
61-2-9663-1985 (Fax)

Ian Wilkinson

UNSW Australia Business School, School of Marketing ( email )

Sydney, NSW 2052
Australia
612-9385-3298 (Phone)
612-9663-1985 (Fax)

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