The House of Mitsui: Secrets of its Longevity

7 Pages Posted: 4 Jun 2001

See all articles by Ichirou Horide

Ichirou Horide

Reitaku University - Department of Economics and Business Management

Date Written: March 4, 2005

Abstract

This paper examines the business achievements of the once-powerful House of Mitsui. Its long success is studied from the perspective of its founders' skills, making extensive use of historical documents of the Mitsui family collected and prepared by the Mitsui Research Institute for Social and Economic History. The focus is placed on seven marketing innovations which, coupled with extraordinary personal ability, resulted in a strong entrepreneurial spirit.

Keywords: Economic history,business history, management history, history of family business, History of entrepreneurship,

JEL Classification: L21,M10,M13,M14, N8,N15,N80,N85

Suggested Citation

Horide, Ichirou, The House of Mitsui: Secrets of its Longevity (March 4, 2005). Available at SSRN: https://ssrn.com/abstract=265528 or http://dx.doi.org/10.2139/ssrn.265528

Ichirou Horide (Contact Author)

Reitaku University - Department of Economics and Business Management ( email )

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Kashiwa, Chiba 271-8686
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