Global Mindset as the Integration of Emerging Socio-Cultural Values Through Mindsponge Processes

Abstract

This chapter proposes the concept of the mindsponge and its underlying themes that explain why and how executives, managers, and corporations could replace waning values in their mindsets with those absorbed during their exposure to multicultural and global settings. One can think of a mindsponge as a metaphor of the mind as a sponge that squeezes out inappropriate values and absorbs new ones that fit or complement the context at hand. This chapter first provides a brief literature review on global mindset and cultural values, which suggests that not only can a mindset be improved, but that its learning mechanism can also be developed.

Keywords: mindsponge, emeging markets, cultures, transition

JEL Classification: P20, M16, M1