Increasing Anti-Malaria Bednet Uptake Using Information and Distribution Strategies: Evidence from a Randomized Experiment in Senegal

32 Pages Posted: 18 Nov 2016

See all articles by Jacopo Bonan

Jacopo Bonan

Polytechnic University of Milan - Politecnico di Milano, Department of Management, Economics and Industrial Engineering, Students; RFF-CMCC European Institute on Economics and the Environment

Philippe LeMay-Boucher

Heriot-Watt University

Michel Tenikué

Luxembourg Institute of Socio-Economic Research (LISER)

Date Written: November 18, 2016

Abstract

We evaluate the effects of different marketing and distribution techniques on the purchase of Long-Lasting Insecticide-Treated Nets (LL-ITN). Using a randomized controlled trial in urban Senegal, we look at the impacts of receiving information on malaria-related issues and of different sale treatments. We find that overall information has no significant effect on the demand for LL-ITNs, but has a significant effect on individuals who have never attended school and have poor knowledge of malaria. Receiving an offer to purchase an LL-ITN with a voucher valid for 7 days increases purchases by 23 percentage points, compared to an on-the-spot sale offer.

Keywords: Malaria, Senegal, Randomized Experiment, Bednets, Distribution Campaign

JEL Classification: C93, I12, I15

Suggested Citation

Bonan, Jacopo and LeMay-Boucher, Philippe and Tenikué, Michel, Increasing Anti-Malaria Bednet Uptake Using Information and Distribution Strategies: Evidence from a Randomized Experiment in Senegal (November 18, 2016). FEEM Working Paper No. 69.2016, Available at SSRN: https://ssrn.com/abstract=2871908 or http://dx.doi.org/10.2139/ssrn.2871908

Jacopo Bonan (Contact Author)

Polytechnic University of Milan - Politecnico di Milano, Department of Management, Economics and Industrial Engineering, Students ( email )

Via Lambruschini 4C - building 26/A
Milano, 20156
United States

RFF-CMCC European Institute on Economics and the Environment ( email )

c/o BASE
Via Bergognone 34
Milan, 20144
Italy

Philippe LeMay-Boucher

Heriot-Watt University ( email )

Riccarton
Edinburgh EH14 4AS, Scotland EH14 1AS
United Kingdom

Michel Tenikué

Luxembourg Institute of Socio-Economic Research (LISER) ( email )

11, Porte des Sciences
Campus Belval – Maison des Sciences Humaines
Esch-sur-Alzette, L-4366
Luxembourg

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