Who Wears the Pants? Gender Identity Norms and Intra-Household Financial Decision Making
54 Pages Posted: 4 Feb 2017 Last revised: 5 Mar 2018
Date Written: March 3, 2018
Using microdata from U.S. household surveys, I document that families with a financially sophisticated husband are more likely to participate in the stock market than those with a wife of equal financial sophistication. This pattern is best explained by gender identity norms, which constrain women's influence over intra-household financial decision making. A randomized controlled experiment reveals that female identity hinders idea contribution by the wife, whereas male identity causes men to be obstinate. These findings suggest that gender identity norms can have real consequences for household financial well-being.
Keywords: gender identity norms, intra-household financial decision making, randomized controlled experiment, priming
JEL Classification: D10, G02, G11, J16
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