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Who Wears the Pants? Gender Identity Norms and Intra-Household Financial Decision Making

54 Pages Posted: 4 Feb 2017 Last revised: 8 Dec 2017

Da Ke

University of South Carolina

Date Written: December 7, 2017

Abstract

Using microdata from U.S. household surveys, I document that families with a financially sophisticated husband are more likely to participate in the stock market than those with a wife of equal financial sophistication. This pattern is best explained by gender identity norms, which constrain women's influence over intra-household financial decision making. A randomized controlled experiment reveals that female identity hinders idea contribution by the wife, whereas male identity causes men to be obstinate. These findings suggest that gender identity norms can have real consequences for household financial well-being.

Keywords: gender identity norms, intra-household financial decision making, randomized controlled experiment, priming

JEL Classification: D10, G02, G11, J16

Suggested Citation

Ke, Da, Who Wears the Pants? Gender Identity Norms and Intra-Household Financial Decision Making (December 7, 2017). 7th Miami Behavioral Finance Conference 2016. Available at SSRN: https://ssrn.com/abstract=2909720

Da Ke (Contact Author)

University of South Carolina ( email )

1014 Greene Street
Columbia, SC 29208
United States
(803) 576-5701 (Phone)

HOME PAGE: http://www.dakefinance.com

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