Who Wears the Pants? Gender Identity Norms and Intra-Household Financial Decision Making
73 Pages Posted: 4 Feb 2017 Last revised: 18 Feb 2020
Date Written: February 4, 2020
Using microdata from U.S. household surveys, I document that families with a financially sophisticated husband are more likely to participate in the stock market than those with a wife of equal financial sophistication. This pattern is best explained by gender identity norms, which constrain women's influence over intra-household financial decision making. A randomized controlled experiment reveals that female identity hinders idea contribution by the wife. These findings underscore the roles of intra-household bargaining, as well as social factors such as traditional norms in shaping household financial decisions.
Keywords: gender identity norms, intra-household financial decision making, randomized controlled experiment, priming
JEL Classification: D10, G02, G11, J16
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