Environmental Knowledge Towards Purchasing Decision Among Students in School of Business Innovation and Technopreneurship

Abstract

The purpose of study is to identify the environmental knowledge towards purchasing decision among students in School of Business Innovation and Technopreneurship. Consumer consumption of goods and services has increased tremendously across the world, leading to depletion of natural resources and severe damage to the environment. Indeed, to study the relationship of environmental knowledge (eco-brand, eco-label and advertisement) towards purchasing decision among students. In gathering of data, quantitative method was implemented. There are 100 sets of questionnaire was distributed to respondents among students in School of Business Innovation and Technopreneurship. The results in study of environmental knowledge (eco-brand, eco-label and advertisement) towards purchasing decision among students have significance towards purchasing decision.

Keywords: Eco-brand, eco-label advertisement and purchasing decision

JEL Classification: M16