The Effects of a Campaign on Awareness and Willingness of Participation Among Local Youth: A Study of Lenggong as a World Heritage Site

Conservation and Management of Archaeological Sites, 17 (4), 302-314, 2015

16 Pages Posted: 20 Jul 2018 Last revised: 21 Sep 2018

See all articles by Mastura Jaafar

Mastura Jaafar

Universiti Sains Malaysia (USM) - School of Housing, Building and Planning

S. Mostafa Rasoolimanesh

Universiti Sains Malaysia (USM) - School of Housing, Building and Planning

Shuhaida Noor

Universiti Sains Malaysia (USM)

Date Written: 2015

Abstract

The capacity of a United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Site (WHS) to sustain its designated criteria into the future is a function of how valuable local residents perceive the WHS to be, and how motivated they are to contribute toward efforts to maintain its status. In June 2012, Malaysia’s Lenggong Valley became a WHS. We investigate the effectiveness of a campaign targeting young local residents to increase their awareness of the importance of preserving the heritage of Lenggong. We undertook a questionnaire — designed to assess participants’ awareness of the value of the WHS and their willingness to participate in efforts to maintain the WHS — aimed at students from all three secondary schools in Lenggong before and after the campaign. In all, 175 completed questionnaires were analysed: the data revealed that the campaign had a significant effect on improving participants’ awareness of the value of the WHS and on improving their willingness to participate in WHS conservation activities.

Keywords: Awareness, Participation, Campaigning, Youth, World Heritage Sites, Lenggong, Malaysia

Suggested Citation

Jaafar, Mastura and Rasoolimanesh, S. Mostafa and Noor, Shuhaida, The Effects of a Campaign on Awareness and Willingness of Participation Among Local Youth: A Study of Lenggong as a World Heritage Site (2015). Conservation and Management of Archaeological Sites, 17 (4), 302-314, 2015. Available at SSRN: https://ssrn.com/abstract=3192003

Mastura Jaafar

Universiti Sains Malaysia (USM) - School of Housing, Building and Planning ( email )

Minden, Penang 11800
Malaysia

S. Mostafa Rasoolimanesh (Contact Author)

Universiti Sains Malaysia (USM) - School of Housing, Building and Planning ( email )

No.1
Jalan Taylor's
Subang Jaya, Selangor 47500
Malaysia

Shuhaida Noor

Universiti Sains Malaysia (USM) ( email )

Jalan Sungai Dua
Minden, Penang 11800
Malaysia

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