Jalan Sungai Dua
Minden, Penang 11800
Malaysia
Universiti Sains Malaysia (USM)
Integrated Advertisement Message Strategy, Integrated Marketing Communication, Advertisement Discourse
Residents Perception, Youth Local Community, World Heritage Site, Malaysia
Awareness, Participation, Campaigning, Youth, World Heritage Sites, Lenggong, Malaysia
Mindfulness; Setting Factor; Visitors’ Features; Communication; Tourism; World Heritage Site (WHS)
interpretation; media; mindfulness; heritage sites; communication factors