Shuhaida Noor

Universiti Sains Malaysia (USM)

Lecturer

Jalan Sungai Dua

Minden, Penang 11800

Malaysia

SCHOLARLY PAPERS

6

DOWNLOADS

157

CITATIONS

3

Scholarly Papers (6)

1.

Integrated Advertisement Message Strategy: A Tactical Implementation of IMC in Advertisement Discourse

Indian Journal of Applied Research, Vol. 3, Issue 10, October 2013
Number of pages: 3 Posted: 15 Nov 2013
Universiti Utara Malaysia, Universiti Teknologi MARA (UiTM) and Universiti Sains Malaysia (USM)
Downloads 139 (205,437)

Abstract:

Loading...

Integrated Advertisement Message Strategy, Integrated Marketing Communication, Advertisement Discourse

2.

Perception of Young Local Residents Toward Sustainable Conservation Programmes: A Case Study of the Lenggong World Cultural Heritage Site

Tourism Management, 48, 154–163 (2015)
Number of pages: 27 Posted: 21 Jun 2018 Last Revised: 21 Sep 2018
Universiti Sains Malaysia (USM) - School of Housing, Building and Planning, Universiti Sains Malaysia (USM) and Universiti Sains Malaysia (USM) - School of Housing, Building and Planning
Downloads 7 (593,256)
Citation 10

Abstract:

Loading...

Residents Perception, Youth Local Community, World Heritage Site, Malaysia

3.

The Effects of a Campaign on Awareness and Willingness of Participation Among Local Youth: A Study of Lenggong as a World Heritage Site

Conservation and Management of Archaeological Sites, 17 (4), 302-314, 2015
Number of pages: 16 Posted: 20 Jul 2018 Last Revised: 21 Sep 2018
Universiti Sains Malaysia (USM) - School of Housing, Building and Planning, Universiti Sains Malaysia (USM) - School of Housing, Building and Planning and Universiti Sains Malaysia (USM)
Downloads 6 (599,746)

Abstract:

Loading...

Awareness, Participation, Campaigning, Youth, World Heritage Sites, Lenggong, Malaysia

4.

What Influences Visitors’ Mindfulness at World Heritage Sites?

Tourism, Culture & Communication, 14(3), 139–150, 2014
Number of pages: 30 Posted: 21 Jun 2018 Last Revised: 21 Sep 2018
Universiti Sains Malaysia (USM), Universiti Sains Malaysia (USM) - School of Housing, Building and Planning and Universiti Sains Malaysia (USM) - School of Housing, Building and Planning
Downloads 3 (621,122)
Citation 1

Abstract:

Loading...

Mindfulness; Setting Factor; Visitors’ Features; Communication; Tourism; World Heritage Site (WHS)

5.

Effective Interpretation Using Various Media Toward Mindfulness: A Case Study of Malacca

Journal of Heritage Tourism, 10(3), 263–279, 2015
Number of pages: 32 Posted: 20 Jul 2018 Last Revised: 21 Sep 2018
Universiti Sains Malaysia (USM), Universiti Sains Malaysia (USM) - School of Housing, Building and Planning and Universiti Sains Malaysia (USM) - School of Housing, Building and Planning
Downloads 1 (643,712)

Abstract:

Loading...

interpretation; media; mindfulness; heritage sites; communication factors

6.

To Investigate the Effects of an Awareness Campaign on Young Residents’ Perceptions: A Case Study of the Lenggong World Heritage Site

Tourism Planning and Development, 13(2), 127-139, (2016) doi: 10.1080/21568316.2015.1096298
Number of pages: 27 Posted: 21 Jun 2018 Last Revised: 21 Sep 2018
Universiti Sains Malaysia (USM) - School of Housing, Building and Planning, Universiti Sains Malaysia (USM) - School of Housing, Building and Planning and Universiti Sains Malaysia (USM)
Downloads 1 (643,712)
Citation 2

Abstract:

Loading...