Female Consumers and Their Leisure Spending in a Digital World

5 Pages Posted: 2 Feb 2019

See all articles by Divya Bharathi

Divya Bharathi

Ballari Institute of Technology and Management, Department of Management Studies

G.P. Dinesh

Ballari Institute of Technology and Management - Department of Management Studies

Date Written: January 6, 2019

Abstract

The purpose of this paper is to understand and analyse the female consumers spending on leisure activities in digital world. Research design used for this work is based on exploratory and descriptive research and convenience sampling method is applied for data collection; with the sample size of 50 women’s & data is analysed. This paper contributes on a major objective to understand the leisure activities of women consumer and their influencing factor and found that women love to explore the world go to trips, spend time with friends, colleagues and she also love spending on herself and going to physical fitness activities, restaurants movies etc. The study is restricted to Indian women. This paper revolves around understanding and analysing the Indian female consumers spending on leisure activities in digital world and identify the influential factors of women on leisure activities.

Keywords: India, Women, Leisure and entertainment industry, Buying behaviour

Suggested Citation

Bharathi, Divya and Dinesh, G.P., Female Consumers and Their Leisure Spending in a Digital World (January 6, 2019). Proceedings of 10th International Conference on Digital Strategies for Organizational Success. Available at SSRN: https://ssrn.com/abstract=3323813 or http://dx.doi.org/10.2139/ssrn.3323813

Divya Bharathi (Contact Author)

Ballari Institute of Technology and Management, Department of Management Studies ( email )

India

G.P. Dinesh

Ballari Institute of Technology and Management - Department of Management Studies ( email )

India

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