Consumer Insight As Competitive Advantage Using Big Data and Analytics

International Journal of Commerce and Finance, Vol. 1, Issue 1, 2015, 45-51

7 Pages Posted: 18 Feb 2020

See all articles by Adnan Veysel Ertemel

Adnan Veysel Ertemel

Istanbul Commerce University; Bahcesehir University

Date Written: May 7, 2015

Abstract

Digital revolution serves as a competitive advantage to businesses that are able to analyze consumer behavior in order to gain insights for their strategic advantage. After the advent of Internet, the past two decades witnessed generation of vast amount of business data. The amount of data is so huge that traditional database management system approaches falls short of managing and analyzing this data. This paper explores the characteristics of this phenomenon called Big Data together with Analytics as a tool for marketers to gain insights about consumer behavior and hence provide competitive advantage to the businesses. It also discusses some best practices as case studies.

Keywords: Big Data, Big Data Analytics, Consumer Insight, Social Media, Sentiment Analysis

JEL Classification: M15, M31

Suggested Citation

Ertemel, Adnan Veysel, Consumer Insight As Competitive Advantage Using Big Data and Analytics (May 7, 2015). International Journal of Commerce and Finance, Vol. 1, Issue 1, 2015, 45-51, Available at SSRN: https://ssrn.com/abstract=3383851

Adnan Veysel Ertemel (Contact Author)

Istanbul Commerce University ( email )

Imrahor Cad. No. 90
Sutluce Beyoglu
Istanbul
Turkey

Bahcesehir University ( email )

Ciragan Avenue Osmanpa┼ča Mektebi Sokak No: 4 - 6
Besiktas
Istanbul, 34353
Turkey

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