The Significance of Employer Branding in Human Resource Management for Organisations

Abstract

Today, companies are facing challenges related to the recruitment and retaining of talented workforce, attributable to the deficiency of skilled candidates. Employer branding is a fairly recent term that can serve as a strategy for businesses to position themselves as an employer to attract and retain desirable employees. This research aims to examine the area of employer branding within the human resource management context.

Keywords: Employer Branding, Human Resource Management, Employer Brand, Human Resources, Talent Management