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Prof Dr Nitin Zaware

Rajeev Business School, Pune

Tathwade Pune

PUNE, 411033

India

SCHOLARLY PAPERS

50

DOWNLOADS
Rank 14,265

SSRN RANKINGS

Top 14,265

in Total Papers Downloads

8,436

TOTAL CITATIONS
Rank 19,372

SSRN RANKINGS

Top 19,372

in Total Papers Citations

58

Scholarly Papers (50)

1.

Effective Human Resource Management With Employee Value Proposition

Effective Human Resource Management with Employee Value Proposition, Volume 8, Issue 9, 2019
Number of pages: 9 Posted: 16 Apr 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 1,017 (55,679)

Abstract:

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Employee value Proposition, Human Resource Planning, Compensation, training, Career Planning, Human Resource Management, Employer Branding

2.

OMNICHANNEL CONSUMER BUYING BEHAVIOR: APPREHENDING THE PURCHASING PATTERN FOR MOBILE BUYERS IN INDIA

Number of pages: 16 Posted: 06 Apr 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 897 (67,485)
Citation 2

Abstract:

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Omnichannel Behaviour, Consumer Behaviour, Mobile Purchase Decisions, Channel Preferences, Channel Marketing, Consumer Class.

3.

Rethinking on Pawar and Charak’s Priority Model of Employee Value Proposition: Development and Implications for Future Agenda

Journal of Applied Management and Investments, 2020
Number of pages: 10 Posted: 23 Jun 2020
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 537 (131,215)

Abstract:

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employee value, employer branding, human resource management, talent management, EVP model, organisational success

4.

Changing Consumption Pattern Leading to Growth of the ‘Food and Beverage Sector in India

Chronicle of The Neville Wadia Institute Of Management Studied and Research, ISSN: 2230-9667
Number of pages: 6 Posted: 17 Jul 2017
Prof Dr Nitin Zaware and Radha Jerry Louis
Rajeev Business School, Pune and Savitribai Phule Pune University (SPPU), Students
Downloads 510 (138,214)
Citation 2

Abstract:

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Changing Consumption Pattern, Food and Beverage Sector, Consumption Pattern

5.

The Significance of Employer Branding in Human Resource Management for Organisations

INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY, 2020
Number of pages: 4 Posted: 22 Jun 2020
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 443 (163,866)
Citation 1

Abstract:

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Employer Branding, Human Resource Management, Employer Brand, Human Resources, Talent Management

6.

Deliberating the Managerial Approach towards Employee Participation in Management

Number of pages: 21 Posted: 06 Apr 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 342 (221,994)
Citation 5

Abstract:

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Employee Participation; Managerial Approach; Business Management; Strategic Management; Human Resource Management

7.

Defining Impact of Implementing ICT in Organizations for Improving Organizational Performance

Number of pages: 9 Posted: 19 Apr 2021
Ashwin Kanu Megha and Prof Dr Nitin Zaware
Neville Wadia Institute of Management Studies and Research Pune and Rajeev Business School, Pune
Downloads 289 (263,338)

Abstract:

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Performance, Technology, Management, Initiatives

8.

Exploration of Market Potential Towards Dental Material Brands: An Assessment with Preferences of Dentists in India

Number of pages: 12 Posted: 06 Apr 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 266 (291,839)
Citation 3

Abstract:

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Dental Marketing, Market Potential, Oral Care, Dental Problems, Marketing Strategy, Dental Market, Dental Material, Dentist Preferences, Dentists, India.

9.

'A Study of the Effectiveness of Marketing Audit Strategies in the Financial Service Institutions'

Indian Journal of Current Trends in Management Science, Vol 5, No. 1, 2012
Number of pages: 10 Posted: 03 Dec 2015
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 245 (311,323)
Citation 1

Abstract:

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Financial Service Institutions, Marketing Audit Strategies, Marketing Strategy

10.

Soft Drinks: The Pure Commodity in the Era of Branding

Zeal Education Society, ZIMCA's Management Journal, No. 39
Number of pages: 7 Posted: 06 Dec 2015
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 229 (333,232)
Citation 5

Abstract:

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Branding, Brand equity, Consumer Preference, Soft Drinks

Connotation for Career Opportunities to Management Graduates in Global Economic Meltdown

Impact Factor, Volume 4, Issue 8, May 2016
Number of pages: 8 Posted: 16 May 2016 Last Revised: 02 Dec 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 190 (397,774)
Citation 2

Abstract:

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Economic Crisis, Economic Meltdown, Globalization, Service Industry, Management

Connotation for Career Opportunities to Management Graduates in Global Economic Meltdown

Number of pages: 8 Posted: 03 Dec 2015 Last Revised: 02 Dec 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 35 (1,296,409)
Citation 1

Abstract:

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Career Opportunities , Economic Crisis , Economic Meltdown , Globalization, Service Industry

12.

The Study of Service Gap Analysis for Garment Retail Stores - A Literature Review

Journal of the Gujarat Research Society, Vol. 21, No. 16, December 2019
Number of pages: 8 Posted: 21 Apr 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 222 (343,660)

Abstract:

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Service Quality, Scales and Instruments, SERVQUAL, SERVPREF, RSQS

13.

A Study of Media Impact on Purchase Intent of Green Products in Pune City

International Journal in Management and Social Science, Vol. 3, Issue 11, 2015
Number of pages: 6 Posted: 04 Dec 2015
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 215 (354,560)
Citation 4

Abstract:

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Environmental consciousness, Ecological consumer, Green Marketing, Green Products, Media Impact

14.

'A Study on Print Media Advertisement with Reference to Education Institute's Appointment Ad'

SIBACA Management Review, Vol. 2, Issue 1, 2012
Number of pages: 7 Posted: 03 Dec 2015
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 213 (357,858)

Abstract:

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Advertising research , Educational Institute , Print media , News Paper Ad

15.

Product Positioning Concept: Case Study of CMM Market in Pune

Chronicle of the Neville Wadia Institute of Management Studies & Research, 2018
Number of pages: 8 Posted: 14 Apr 2021
vijay salunke and Prof Dr Nitin Zaware
Neville Wadia Institute of Management Studies and Research Pune and Rajeev Business School, Pune
Downloads 202 (378,726)

Abstract:

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Positioning, Industrial Product, Differentiation, Brand, Coordinate Measuring machine

16.

Regional Imbalance of the Service Industry in Maharashtra

Indian Journal of Research, Vol 4, Issue 11, 2015
Number of pages: 3 Posted: 03 Dec 2015
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 178 (424,491)
Citation 7

Abstract:

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Gross State Domestic Product, Regional Imbalance, Service Industry, Sectorial Development

17.

AN ANALYTICAL STUDY OF CASHLESS TRANSFORMATION AND GROWTH IN RETAIL MARKET IN INDIA

Number of pages: 8 Posted: 06 Apr 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 171 (442,467)

Abstract:

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Cashless transactions, Digital transactions, Retail market

18.

A Study of Information Technology Acceptance with Reference to Financial Institutions

Indian Streams Research Journal, Volume 6, Issue 3, (2016)
Number of pages: 10 Posted: 17 May 2016
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 171 (440,151)
Citation 1

Abstract:

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Information Technology (IT), Financial Institutions, Technology Acceptance

19.

Rural Livelihood Markets and Economies

International Journal of Research in Commerce, Economics and Management, Vol. 2, Issue 2, 2012
Number of pages: 4 Posted: 30 Nov 2015 Last Revised: 27 Dec 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 169 (444,808)
Citation 5

Abstract:

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Emerging Economy, Rural Economy, Rural Livelihood Markets, Rural Marketing, Socio cultural Dynamics

20.

Distribution Stratagem for Rural Market

Proceedings of a National Seminar on 'Dynamics of Distribution and Supply Chain Management' February 2011
Number of pages: 10 Posted: 30 Nov 2015 Last Revised: 20 Dec 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 166 (451,954)

Abstract:

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Rural Market, Distribution Strategy, Distribution

21.

A Revision of Rural Product Mix Strategy for Rural Market

International Journal of Management, ANVESHAK, Vol. 2, No. 2, 2013
Number of pages: 12 Posted: 03 Dec 2015 Last Revised: 29 Sep 2020
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 165 (454,356)
Citation 7

Abstract:

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Brand Management, New product development, Product mix, Rural Product Mix Strategy

22.

A Study of Rural Retail and Distribution Mix with Respect to Essential Commodities

Vishwakarma Business Review, Volume II , Issue 1 (Jan 2012), 69-74
Number of pages: 6 Posted: 30 Nov 2015 Last Revised: 20 Dec 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 165 (454,356)

Abstract:

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Essential commodities, Place Mix, Rural Market, Retail Management, Distribution Strategy

23.

A Conceptual Study of Omni-Channel Buying Behavior

National Journal of Research in Marketing, Finance & HRM 2021
Number of pages: 11 Posted: 16 Dec 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 156 (480,208)

Abstract:

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Buying Behavior, Distribution Channel, Omni Channel, Physical Distribution

24.

Outlining the Significance of Experiential Branding for Business Developement

Journal for All Subjects, Volume 8, Issue 8, 2019
Number of pages: 8 Posted: 16 Apr 2021
Prof Dr Nitin Zaware, Santosh Shinde, Avinash Pawar and Suresh Mehetre
Rajeev Business School, Pune, affiliation not provided to SSRN, University of Pune and affiliation not provided to SSRN
Downloads 155 (482,968)

Abstract:

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Experiential Branding, Branding Strategies, Brand Building, Brand Equity, Brand Building, Marketing Strategy

25.

REDEFINING SKILL-SET IN THE ERA OF DIGITIZATION - A CONCEPTUAL STUDY

Number of pages: 5 Posted: 06 Apr 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 155 (482,968)
Citation 1

Abstract:

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ICT, Digitization, Digitilization, Digital transformation, Skill dynamics

26.

Review and Assessment of Financial Constraints of Women Entrepreneurs In Maharashtra

Number of pages: 14 Posted: 10 Apr 2021
Prof Dr Nitin Zaware, Santosh Shinde, Avinash Pawar and Santosh Aptet
Rajeev Business School, Pune, affiliation not provided to SSRN, University of Pune and Independent
Downloads 137 (537,489)
Citation 1

Abstract:

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Woman Entrepreneurship, Women, Business, Gender, Employment, Women Empowerment.

27.

A Study of Business Challenges for Organic Food Product Segment

Number of pages: 6 Posted: 06 Apr 2021 Last Revised: 12 Oct 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 125 (576,708)

Abstract:

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Business Challenges, Organic food segment

28.

Data Mining Using HADOOP Distributed File System (HDFS) for E-commerce Marketing Strategy

Neville Wadia Institute of Management Studies & Research, 2019
Number of pages: 10 Posted: 14 Apr 2021
Pradeep Krishna Ambavane and Prof Dr Nitin Zaware
affiliation not provided to SSRN and Rajeev Business School, Pune
Downloads 117 (617,542)

Abstract:

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Data Mining, Hadoop Distributed File System, E-business

29.

Transformation of Business in Developing Distribution Strategy for Rural Market

Number of pages: 13 Posted: 06 Apr 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 86 (790,029)
Citation 7

Abstract:

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Transformation of Business, Rural Market, Distribution Channel, Distribution Strategy

30.

Identification Cold start Problem Start in Matrix Factorization Method for Online Web Recommendation Systems

Number of pages: 7 Posted: 06 Apr 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 73 (860,052)
Citation 3

Abstract:

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Item set mining, overlapping co-clustering, cold-start, product recommendations, interpretability, E-commerce prediction.

31.

Economic Reforms in India and Its Impacts on Marketing Strategy of Technology Transfer Between R&D Institutions and Industries in India: An Assessment

National Conference: 2018, ‘ECONOMIC REFORMS IN INDIA-TRUTHS AND MYTHS’
Number of pages: 7 Posted: 04 May 2021 Last Revised: 27 Dec 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 68 (891,180)

Abstract:

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Economic Reforms, Science & Technology Marketing Strategy, R&D Organization, Innovation, Technology Transfer, Industrial Reforms

32.

OMNI Channel Buyers - An Emerging Trend in Indian Retail Market

Industry-Institute Partnership – An Impact on Future Economic Development ISBN: 978-81-922746-5-2, 2016
Number of pages: 10 Posted: 14 Apr 2021
Prof Dr Nitin Zaware and Harshada Samudre
Rajeev Business School, Pune and affiliation not provided to SSRN
Downloads 66 (916,100)

Abstract:

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Omni channel buyers, buying behavior, challenges faced by retailers

33.

An Assessment of Green Practices In Relation to The Packaging of Selected Indian FMCG Companies

Number of pages: 9 Posted: 18 Oct 2024
Shailesh Jadhav and Prof Dr Nitin Zaware
Neville Wadia Institute of Management Studies and Research Pune and Rajeev Business School, Pune
Downloads 64 (933,592)

Abstract:

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34.

Viewer's Perception About Ethics in Television Advertising with Reference to Young Adults (18-25)

Contemporary Corporate Strategies: Global Perspectives ISBN:978-93-87665-56-9, 2019
Number of pages: 9 Posted: 14 Apr 2021
Radha Jerry Louis and Prof Dr Nitin Zaware
Savitribai Phule Pune University (SPPU), Students and Rajeev Business School, Pune
Downloads 59 (1,010,164)

Abstract:

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Integrated marketing communications

35.

Demographics in Management Education: Outlook on Innovative Teaching of the Management Institutions in India

Proceeding : “The International Conference on Education, Management, Humanity, Social, Politics, Economics, Science and Technology, Law and Health” ISSN 2657-1889, 2019
Number of pages: 8 Posted: 14 Apr 2021
Avinash Pawar and Prof Dr Nitin Zaware
affiliation not provided to SSRN and Rajeev Business School, Pune
Downloads 48 (1,086,013)

Abstract:

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Management Education, Innovation in Teaching, Demographics for Innovation, Indian Education, Management Institutions

36.

A Study on Management Student’s Behavior While Using of Smartphone With Reference to PCMC Area

Review of Research, Volume – 8 | Issue – 6 | March – 2019
Number of pages: 8 Posted: 27 Apr 2021
Harshada Samudre and Prof Dr Nitin Zaware
affiliation not provided to SSRN and Rajeev Business School, Pune
Downloads 46 (1,109,210)

Abstract:

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Smartphone, smart phone activities, time, money

37.

Model Testing for Managerial Behavior Towards Implementation of Sustainability Practices in Automobile Manufacturing Units with Special Reference of Theory of Planned Behavior

Studies in Indian Place Names 2020
Number of pages: 18 Posted: 16 Apr 2021
Savitribai Phule Pune University (SPPU), Savitribai Phule Pune University (SPPU), Savitribai Phule Pune University (SPPU) and Rajeev Business School, Pune
Downloads 41 (1,183,237)

Abstract:

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Sustainability; Sustainable Business; Business and Sustainability; Economic Sustainability; Social Sustainability; Environmental Sustainability; Managerial Behaviour; Managerial Attitude; Managerial Behavioural Control

38.

Novelties in Product Mix and Brand Management for Emerging Rural Market

Number of pages: 10 Posted: 01 Dec 2015 Last Revised: 21 Dec 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune
Downloads 3 (1,579,934)

Abstract:

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Rural Market, Product mix, Brand Management, New product development

39.

Eco-Conscious Choices: Green Purchase Intention of Gen Y Consumers

Posted: 03 Jun 2025
Prof Dr Nitin Zaware
Rajeev Business School, Pune

Abstract:

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Generation Y, Ayurveda, green purchase intention, sustainable consumer behavior, ecoconsciousness

40.

Recent Trends and Innovative Methodologies in Present Recruitment Scenarios: A Study on Sales and Marketing Job Seekers

IJFANS | Volume 7, Iss 4, 2018
Posted: 16 Dec 2024
Prof Dr Nitin Zaware, Omprakash Shivpuje and Radha J Dogra
Rajeev Business School, Pune, Neville Wadia Institute of Management Studies and Research Pune and Neville Wadia Institute of Management Studies and Research Pune

Abstract:

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41.

The Study of Genetically Modified Organism (GMO) and Regulatory Framework in India for GMO Food Products

Posted: 18 Oct 2024
Prof Dr Nitin Zaware and Dr. Sunita Kharate
Rajeev Business School, Pune and Independent

Abstract:

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42.

An Impact of Trust and Perceived Risk on Consumers Purchase Intension of Ayurvedic Products

Posted: 12 Sep 2024
Prof Dr Nitin Zaware
Rajeev Business School, Pune

Abstract:

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Product Trust, Perceived Risk, Purchase Intension, Marketing Strategy, New Product Development, Ayurvedic Products

43.

A Study of Managers’ Attitude Towards Ethical Marketing Practices

Posted: 23 Aug 2024
Prof Dr Nitin Zaware and Sunita Kharate
Rajeev Business School, Pune and MIMA Institute of Management

Abstract:

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Ethics in Business, Ethical Marketing, Marketing Practice, Managers' Attitude, Marketing Performance

44.

Distribution Channels of Fruits and Vegetables

Vidyabharati International Interdisciplinary Research Journal, October 2021
Posted: 30 Mar 2023
A. Throat and Prof Dr Nitin Zaware
Rajarambapu Institute of Technology and Rajeev Business School, Pune

Abstract:

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45.

A Study on Role of Information Communication Technology Initiatives on Performance of the IT Industries

Posted: 11 Oct 2022
Sarika Zaware and Prof Dr Nitin Zaware
AISSMS IOIT and Rajeev Business School, Pune

Abstract:

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Information Communication Technology, ICT, Information Technology, IT Industries

46.

Linking with Prospective Indian Consumer: Brands Role to Online Shopping Customers Satisfaction

Vidyabharati International Interdisciplinary Research Journal 12(2) 2021
Posted: 16 Dec 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune

Abstract:

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Branding, Branding, e-shopping, Online Customer Satisfaction, Online Shopping behaviour

47.

Gold Retailing in India: The Marketing Inferences from Consumers for Retailers

Vidyabharati International Interdisciplinary Research Journal 12(2) (2021)
Posted: 16 Nov 2021
Prof Dr Nitin Zaware
Rajeev Business School, Pune

Abstract:

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Marketing Strategy, RandD Organization, Make in India, Technology Transfer

49.

Technology Adoption in Teaching-Learning Process: The Review for Implications in Education

Posted: 04 May 2021
Dr. Kuldip Charak Dr. Charak and Prof Dr Nitin Zaware
affiliation not provided to SSRN and Rajeev Business School, Pune

Abstract:

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Technology Adoption, Teaching-Learning Process, Education

50.

Viewer’s Perception About Ethics in Television Advertising With Reference to Young Adults (18–25)

Posted: 09 Dec 2018
Prof Dr Nitin Zaware
Rajeev Business School, Pune

Abstract:

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Integrated Marketing Communications, Ethics, Viewer’s Perception, Advertising Expenditure, Hammering Effect