Accounting for Product Impact in the Consumer-Packaged Foods Industry

31 Pages Posted: 9 Oct 2020 Last revised: 2 Dec 2020

See all articles by Amanda Rischbieth

Amanda Rischbieth

Harvard TH Chan School of Public Health; University of Adelaide

George Serafeim

Harvard University - Harvard Business School

Katie Trinh

Harvard University - Business School (HBS)

Date Written: November 4, 2020

Abstract

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer health, access and affordability of products and recyclability, among other factors. Our results indicate substantial differences in the impact that competitors have through their products. These differences demonstrate how impact measures reflect business strategy choices and inform decision-making on industry-specific areas, including food reformulation and product placement.

Suggested Citation

Rischbieth, Amanda and Serafeim, George and Trinh, Katie, Accounting for Product Impact in the Consumer-Packaged Foods Industry (November 4, 2020). Harvard Business School Accounting & Management Unit Working Paper No. 21-051, Available at SSRN: https://ssrn.com/abstract=3707746 or http://dx.doi.org/10.2139/ssrn.3707746

Amanda Rischbieth

Harvard TH Chan School of Public Health ( email )

Boston, MA 02115
United States

University of Adelaide ( email )

No 233 North Terrace, School of Commerce
Adelaide, South Australia 5005
Australia

George Serafeim (Contact Author)

Harvard University - Harvard Business School ( email )

381 Morgan Hall
Boston, MA 02163
United States

HOME PAGE: http://goo.gl/q4cJ5A

Katie Trinh

Harvard University - Business School (HBS) ( email )

2 Arrow Street
Cambridge, MA 02138
United States

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