Optimal Location of Remote Dental Units

European Journal of Operational Research

Posted: 18 Jul 2022 Last revised: 18 Aug 2023

See all articles by Jong Youl Lee

Jong Youl Lee

Florida International University (FIU) - College of Business; University of Rochester - Simon Business School

Balaraman Rajan

California State University, East Bay; University of Rochester - Simon School of Business

Abraham Seidmann

Boston University - Questrom School of Business

Date Written: June 25, 2022

Abstract

Dental care, though critical, may not be accessible for many rural populations. Remote dental units (RDUs) can address the gap in access by providing basic services to rural areas, since recent digital health advancements enable close data integration between field RDUs and regional medical center clinical experts. Yet, the economic viability of this remote/hybrid care delivery effort has not been clearly established. We explore the economics of a major dental hospital operating RDUs in a distant rural area. Specifically, we characterize the optimal location of an RDU and examine the impact of operating this RDU on the hospital's profit. We prove that the ideal scenario, from a patient-coverage perspective, is to put the RDU far enough away from the hospital that patients accessing the RDU are distinct from patients accessing the hospital. This positioning avoids coverage overlap (market cannibalization). However, we show that such a placement may not always be optimal for the hospital’s profit, and we derive conditions under which the optimal patient coverage for the hospital and the RDU overlaps. Our results remain consistent for a hospital operating an RDU at different locations. The RDU will not be deployed in another location if the previous two locations have some coverage overlap. Our characterization of the profit-maximizing location provides hospitals with a practical guideline by quantifying the key trade-off between service expansion and the costs incurred by sending the provider team to remote, underserved locations. Our findings lead to important operational implications for regional dental care service by RDUs.

Keywords: OR in health services, Remote dental units, Patient access, Facility location, Health economics

Suggested Citation

Lee, Jong Youl and Rajan, Balaraman and Seidmann, Abraham Avi, Optimal Location of Remote Dental Units (June 25, 2022). European Journal of Operational Research, Available at SSRN: https://ssrn.com/abstract=4146092

Jong Youl Lee (Contact Author)

Florida International University (FIU) - College of Business ( email )

11200 S.W. 8th St., 236
Miami, FL 33199
United States

University of Rochester - Simon Business School ( email )

Rochester, NY 14627
United States

Balaraman Rajan

California State University, East Bay ( email )

25800 Carlos Bee Boulevard
Hayward, CA California 94542
United States

University of Rochester - Simon School of Business ( email )

Rochester, NY 14627
United States

Abraham Avi Seidmann

Boston University - Questrom School of Business ( email )

595 Commonwealth Avenue
Boston, MA 02215
United States

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