The Factors Effecting Shift of Indian Customers from T.V Series to Web Series- the Future of Ott Services in India

EPRA International Journal of Multidisciplinary Research (IJMR)

10 Pages Posted: 11 Jul 2022

Date Written: February 26, 2021

Abstract

The study investigates what factors made Indian consumers to shift towards web series from TV series. It also discussed the future of OTT services in India and gives an idea about India’s acceptance of web series as a primary video consumption platform. This study was conducted before the lockdown period and does not have its effects on its result. It gives answers to several questions like OTT’s capability of replacing Televisions in India. The study will also contribute to marketers in getting connected with the consumers promoting the OTT services. The study was executed by using quantitative methodology of research. Using the questionnaire research method, a survey was conducted to a target group of 120 people from all over India irrespective of gender, age and place of stay. Their responses are carefully analyzed and interpreted followed by a conclusion.

Keywords: OTT- Over the top Services, Media, Subscriptions, Piracy, webseries

Suggested Citation

Gupta, Pramit, The Factors Effecting Shift of Indian Customers from T.V Series to Web Series- the Future of Ott Services in India (February 26, 2021). EPRA International Journal of Multidisciplinary Research (IJMR), Available at SSRN: https://ssrn.com/abstract=4146870

Pramit Gupta (Contact Author)

Indian School of Business ( email )

Gachibowli
Hyderabad, 500032
India

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