Digital Traffic, Financial Performance, and Stock Valuation

Posted: 21 Apr 2023 Last revised: 18 Jul 2023

See all articles by Chris Armstrong

Chris Armstrong

Stanford Graduate School of Business

Yaniv Konchitchki

University of California, Berkeley - Haas School of Business

Biwen Zhang

University of California, Berkeley - Haas School of Business

Date Written: March 17, 2023

Abstract

We examine the economic implications of digital traffic. This paper is under revision.

Keywords: Digital traffic, Technological innovation, Alternative data, Ratio analysis, Financial performance, Valuation

JEL Classification: E32, G32, O33

Suggested Citation

Armstrong, Chris S. and Konchitchki, Yaniv and Zhang, Biwen, Digital Traffic, Financial Performance, and Stock Valuation (March 17, 2023). Stanford University Graduate School of Business Research Paper No. 4416683, Available at SSRN: https://ssrn.com/abstract=4416683 or http://dx.doi.org/10.2139/ssrn.4416683

Chris S. Armstrong

Stanford Graduate School of Business ( email )

655 Knight Way
E316
Stanford, CA 94305-5015
United States

HOME PAGE: http://https://www.gsb.stanford.edu/faculty-research/faculty/christopher-s-armstrong

Yaniv Konchitchki (Contact Author)

University of California, Berkeley - Haas School of Business ( email )

University of California, Berkeley
545 Student Services Building, #1900
Berkeley, CA 94720
United States

Biwen Zhang

University of California, Berkeley - Haas School of Business ( email )

545 Student Services Building, #1900
2220 Piedmont Avenue
Berkeley, CA 94720
United States

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