Feelings and Alcohol Consumption

29 Pages Posted: 29 Aug 2023

See all articles by Efi Vasileiou

Efi Vasileiou

University of York

Lara Agnoli

Burgundy School of Business

Steve Charters

Burgundy School of Business

Nikolaos Georgantzis

LINEEX and University Jaume I of Castellon; Laboratori d'Economia Experimental (LEE)

Abstract

Consumption choices depend on the feelings experienced in the period preceding a consumer´s decisions. We confirm this hypothesis using a large sample of Italian consumers collected by ISTAT (the Italian National Statistics Institute) as part of the multi-purpose survey “Indagine multiscopo sulle famiglie: Aspetti della vita quotidiana” (N=115,000). Specifically, positive feelings are associated with wine and beer consumption, while negative feelings relate to spirits consumption. The latter pattern is common among men and women, whereas the former is only applicable to male consumers. Additionally, older consumers drink more following a period of positive feelings, whereas younger consumers drink less. Our two-level modelling strategy confirms the mediating role of personal characteristics in explaining the relation between feelings and alcohol consumption.

Keywords: Positive feelings, Negative Feelings, Alcohol Consumption, Product Choice.

Suggested Citation

Vasileiou, Efi and Agnoli, Lara and Charters, Steve and Georgantzis, Nikolaos and Georgantzis, Nikolaos, Feelings and Alcohol Consumption. Available at SSRN: https://ssrn.com/abstract=4555254 or http://dx.doi.org/10.2139/ssrn.4555254

Efi Vasileiou

University of York ( email )

Heslington
University of York
York, YO10 5DD
United Kingdom

Lara Agnoli

Burgundy School of Business ( email )

29 Rue Sambin
Dijon, 21000
France

Steve Charters

Burgundy School of Business ( email )

29 Rue Sambin
Dijon, 21000
France

Nikolaos Georgantzis (Contact Author)

LINEEX and University Jaume I of Castellon ( email )

Department of Economics
Campus Riu Sec
12080 Castellon
Spain
+34 964 728588 (Phone)
+34 964 728591 (Fax)

Laboratori d'Economia Experimental (LEE) ( email )

Campus Riu Sec
Castellón, 12071
Spain
0034964729212 (Phone)
0034964728591 (Fax)

HOME PAGE: www.lee.uji.es

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
39
Abstract Views
302
PlumX Metrics