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Accounting Profession and Web Assurance Service

11 Pages Posted: 9 Jan 2004  

Mohamed M. El-Dyasty

Mansoura University

Date Written: January 5, 2004


Transactions volume performed through Internet is not attaining expectations. Customers feel worry and fear to expose to fraud and misuse their private information. To overcome this problem, some organizations established to provide trust in E commerce transactions through what is known as Web Assurance service. These organizations provide services resemble what is known in accounting arena as Assurance Services which provided by auditing firms.

American institute of Certified Accountants (AICPA) and Canadian Institute of Charted Accountants (CICA) adopted and implemented a joint project to create a new assurance service in order to provide trust in E commerce transactions. That service known as WebTrust. Thus, accountants entered a new environment of hard competition to increase their revenues and compensate slow growth of their traditional services like financial statements audits. Unfortunately, WebTrust is not growing as expected. Competitors prevailed and their brands became more popular in E commerce filed. So, many accounting studies are devoted to evaluate WebTrust and explore possibilities of improvements. This study aimed to illustrate the need of trust and nature of web assurance seals and to discuss Web assurance research.

Keywords: Web Assurance service, assurance seals, webtrust

JEL Classification: M49

Suggested Citation

El-Dyasty, Mohamed M., Accounting Profession and Web Assurance Service (January 5, 2004). Available at SSRN: or

Mohamed M. El-Dyasty (Contact Author)

Mansoura University ( email )

Department of Accounting
Faculty of Commerce
Mansoura 35516

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