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Opportunity platforms and safety nets: Corporate citizenship and reputational risk
22 Pages Posted: 28 Jun 2024
Date Written: March 15, 2000
Abstract
- Examines how corporate citizenship modifies reputational risk and support the integration of citizenship with other managerial activities. Definition of the concept of reputational risk; Promise of support from stakeholder groups that fosters the growth of reputational risk; Managing downside risks associated with potential loss of reputational capital.
Keywords: corporate reputation, corporate citizenship, reputational risk
Suggested Citation: Suggested Citation
Fombrun, Charles J. and Gardberg, Naomi A. and Barnett, Michael L.,
Opportunity platforms and safety nets: Corporate citizenship and reputational risk (March 15, 2000). Available at SSRN: https://ssrn.com/abstract=4874830 or http://dx.doi.org/10.2139/ssrn.4874830
Opportunity platforms and safety nets: Corporate citizenship and reputational risk (March 15, 2000). Available at SSRN: https://ssrn.com/abstract=4874830 or http://dx.doi.org/10.2139/ssrn.4874830
Naomi A. Gardberg (Contact Author)
City University of New York (CUNY) - Narendra Paul Loomba Department of Management ( email )
NY
United States
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