Competency Level of Milk Tea Shops in San Nicolas, Pangasinan: An Analysis

Abstract

This study aims to determine the Competency Level of Milk Tea shops in San Nicolas, Pangasinan mediating the marketing mix 4P’s in terms of Product, Promotion, Place, and Price. This study is a descriptive method type and a quantitative style of research and the researcher used a convenience sampling technique. In conclusion, the Competency assessment reveals milk tea shops in San Nicolas excel across dimensions, ensuring exceptional experiences. Customers perceive high competency but note areas for improvement. The discrepancy between management and customer perceptions underscores the need for alignment to enhance competitiveness and satisfaction. Thus, Milk tea shops in San Nicolas excel in customer satisfaction and value delivery. To sustain success, they should prioritize feedback, staff training, product diversification, promotions, place enhancement, pricing optimization, and community engagement. Customers seek improvements in product variety and bundled deals. Bridging the gap between management and customer perceptions requires enhanced communication and performance reviews to align assessments with experiences, ultimately improving competitiveness and satisfaction.