12 Best Practices for Leveraging Generative Ai in Experimental Research

21 Pages Posted: 7 Oct 2024 Last revised: 28 Mar 2025

See all articles by Samuel Chang

Samuel Chang

University of Chicago - Booth School of Business

Andrew Kennedy

University of Chicago

Aaron Leonard

University of Chicago

John A. List

University of Chicago - Department of Economics

Multiple version iconThere are 2 versions of this paper

Date Written: October 2024

Abstract

We provide twelve best practices and discuss how each practice can help researchers accurately, credibly, and ethically use Generative AI (GenAI) to enhance experimental research. We split the twelve practices into four areas. First, in the pre-treatment stage, we discuss how GenAI can aid in pre-registration procedures, data privacy concerns, and ethical considerations specific to GenAI usage. Second, in the design and implementation stage, we focus on GenAI’s role in identifying new channels of variation, piloting and documentation, and upholding the four exclusion restrictions. Third, in the analysis stage, we explore how prompting and training set bias can impact results as well as necessary steps to ensure replicability. Finally, we discuss forward-looking best practices that are likely to gain importance as GenAI evolves.

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Suggested Citation

Chang, Samuel and Kennedy, Andrew and Leonard, Aaron and List, John A., 12 Best Practices for Leveraging Generative Ai in Experimental Research (October 2024). NBER Working Paper No. w33025, Available at SSRN: https://ssrn.com/abstract=4978706

Samuel Chang (Contact Author)

University of Chicago - Booth School of Business ( email )

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Chicago, IL 60637
United States
2709964296 (Phone)

Andrew Kennedy

University of Chicago ( email )

1101 East 58th Street
Chicago, IL 60637
United States

Aaron Leonard

University of Chicago ( email )

John A. List

University of Chicago - Department of Economics ( email )

1126 East 59th Street
Chicago, IL 60637
United States

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