Borrowers in the Shadows: The Promise and Pitfalls of Alternative Credit Data

Fisher College of Business Working Paper No. 2025-03-013

Charles A. Dice Center Working Paper No. 2025-13

58 Pages Posted: 21 May 2025 Last revised: 23 May 2025

See all articles by Mark Jansen

Mark Jansen

University of Utah - Department of Finance

Samuel Kruger

University of Texas at Austin - Department of Finance

Gonzalo Maturana

Emory University - Goizueta Business School

Amin Shams

Ohio State University (OSU) - Department of Finance

Date Written: May 23, 2025

Abstract

More than 45 million U.S. adults lack traditional credit histories, creating a gap that alternative financial service data, such as payday lending records, could potentially fill. Using the staggered adoption of the largest alternative credit database, we examine the data’s impact on automotive lenders in the subprime auto loan market. Alternative credit scores predict loan performance, leading lenders to offer better loan terms to higher-scoring borrowers. However, a history of using alternative financial services, even with relatively high alternative credit scores, comes with significant downsides: borrowers with payday loan histories experience higher delinquency rates, face higher interest rates, and reduced loan origination rates after the adoption of alternative credit data. A flexible machine learning model indicates that only 3.28% of alternative financial service users possess sufficiently strong credit histories to offset the stigma of using these services. Consequently, use of alternative credit data limits credit availability and raises traditional loan costs for most users of alternative financial services. Alternative financial services are used more frequently in lower-income areas and communities with higher shares of black residents, raising concerns that the adoption of alternative credit data may have disproportionate negative impacts on these populations. Our results contribute to the policy debate on credit data, consumer privacy, and financial inclusion.

Keywords: Alternative Credit, Financial Inclusion, Auto Loans, Payday Lending

JEL Classification: D12, D14, G23, G51

Suggested Citation

Jansen, Mark and Kruger, Samuel and Maturana, Gonzalo and Shams, Amin, Borrowers in the Shadows: The Promise and Pitfalls of Alternative Credit Data (May 23, 2025). Fisher College of Business Working Paper No. 2025-03-013, Charles A. Dice Center Working Paper No. 2025-13
, Available at SSRN: https://ssrn.com/abstract=5262439 or http://dx.doi.org/10.2139/ssrn.5262439

Mark Jansen (Contact Author)

University of Utah - Department of Finance ( email )

David Eccles School of Business
1655 Campus Center Dr.
Salt Lake City, UT 84112
United States
801-213-6910 (Phone)

HOME PAGE: http://eccles.utah.edu/team/mark-jansen/

Samuel Kruger

University of Texas at Austin - Department of Finance ( email )

Red McCombs School of Business
Austin, TX 78712
United States

Gonzalo Maturana

Emory University - Goizueta Business School ( email )

1300 Clifton Road
Atlanta, GA 30322-2722
United States

HOME PAGE: http://www.gonzalomaturana.com/

Amin Shams

Ohio State University (OSU) - Department of Finance ( email )

OH 43210
United States

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