Limits to the Adoption of Technology-Mediated Learning: A Comparative Empirical Analysis of Digital and Non-Digital Supplemental Learning Products

52 Pages Posted: 12 Jan 2023 Last revised: 26 Oct 2023

See all articles by Karthik Babu Nattamai Kannan

Karthik Babu Nattamai Kannan

Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)

Wayne Taylor

Southern Methodist University (SMU) - Marketing Department

Date Written: June 20, 2024

Abstract

Technology-Mediated Learning (TML), an educational approach that utilizes technology to facilitate the learning process, is widely used at school to aid classroom learning and at home as digital Supplemental Learning Products (SLPs) to promote extra-curricular enrichment education. Recently, many states have passed legislation to increase the adoption of TML at schools. However, the growing integration of TML in the student learning environment has fueled a policy debate on screen time, prompting many schools to limit screen time at school. Little is known about the impact of TML usage at school on the adoption of digital and non-digital SLPs. We partner with a large U.S. educational platform to examine the adoption of its digital and non-digital SLPs from 2019 through 2020. We analyze the exogenous shocks to TML adoption at schools induced by state-level mandates during COVID-19.  Using the diffusion of innovations theory as the theoretical lens, we find that as TML increases in public schools, demand for non-digital SLPs increases. In contrast, demand for digital SLPs remains flat. Supporting analyses suggest that increased adoption of non-digital SLPs did not negatively impact educational outcomes. The results indicate that non-digital SLPs allow students to cope with the adverse effects of screen time associated with increased use of digital products. We find that demographic variables moderate these effects and provide preliminary insights related to educational equity. Our findings offer substantive implications for both firms in the educational space and policymakers: as public schools increasingly move lessons online, there will likely be an increased demand for non-digital SLPs (e.g., books) that can be consumed offline.

Keywords: economics of digitization, online learning, EdTech, difference-in-differences, school closures, learning loss, COVID-19

JEL Classification: M15, M31, M38, L82, L86, O38

Suggested Citation

Nattamai Kannan, Karthik Babu and Taylor, Wayne, Limits to the Adoption of Technology-Mediated Learning: A Comparative Empirical Analysis of Digital and Non-Digital Supplemental Learning Products (June 20, 2024). SMU Cox School of Business Research Paper No. 23-02, Available at SSRN: https://ssrn.com/abstract=4173547 or http://dx.doi.org/10.2139/ssrn.4173547

Karthik Babu Nattamai Kannan (Contact Author)

Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) ( email )

Dallas, TX 75275
United States

Wayne Taylor

Southern Methodist University (SMU) - Marketing Department ( email )

United States

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