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Karthik Babu Nattamai Kannan

Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)

Assistant Professor of ITOM and Donna Wilhelm Research Fellow at SMU DataArts

Dallas, TX 75275

United States

  • Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)

SCHOLARLY PAPERS

6

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1,485

TOTAL CITATIONS

3

Scholarly Papers (6)

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1.

Social Media, Flash Sales, and the Maker Movement: An Empirical Analysis

Number of pages: 50 Posted: 27 Aug 2016
Karthik Babu Nattamai Kannan, Yu Jeffrey Hu and Sridhar Narasimhan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Purdue University and Georgia Institute of Technology - Scheller College of Business
Downloads 581 (117,137)
Citation 1

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flash sale, maker movement, new product development, search and experience goods, social media, word of mouth

2.

Can Improvements to Mobile Internet Service Help Reduce Digital Inequality? An Empirical Analysis of Education and Overall Data Consumption

Georgia Tech Scheller College of Business Research Paper No. 4173558, SMU Cox School of Business Research Paper No. 22-25, Forthcoming Management Science.
Number of pages: 33 Posted: 21 Dec 2022 Last Revised: 28 Sep 2024
Karthik Babu Nattamai Kannan, Eric M. Overby and Sridhar Narasimhan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 336 (226,528)
Citation 1

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Digital inequality, Smartphone dependence, Mobile internet, Difference-in-differences, Data caps

3.

Work-from-Home Effects on Consumption: From Aggregate Patterns to Individual Behavior

SMU Cox School of Business Research Paper No. 21-14
Number of pages: 31 Posted: 07 Dec 2021 Last Revised: 21 Oct 2025
Karthik Babu Nattamai Kannan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 294 (258,599)

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demand estimation, econometrics, super learner, stacked generalization, stacked regression, machine learning, performing arts organizations, service operations, predictive analytics

4.

Wi-Fi vs. Mobile Internet – Consumer Preference for Last Mile Delivery of Internet: Evidence from a Large Scale Field Experiment

Number of pages: 30 Posted: 02 Aug 2022
Karthik Babu Nattamai Kannan, Yu Jeffrey Hu and Sridhar Narasimhan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Purdue University and Georgia Institute of Technology - Scheller College of Business
Downloads 138 (530,816)
Citation 1

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Internet, Wi-Fi, broadband, channel competition, fixed-line Internet, mobile Internet

5.

Data-Driven Decision Making in U.S. Non-Profit Sector: A Quasi-Experimental Analysis

Number of pages: 18 Posted: 21 Dec 2022
Karthik Babu Nattamai Kannan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM)
Downloads 82 (803,225)

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data-driven decision making, analytics, non-profits, performing arts organizations, IT productivity

6.

An Optimization Framework for Reducing Geographic Inequality Through Public-Private Infrastructure Sharing: Applications to Healthcare and Cultural Organizations

Number of pages: 31 Posted: 07 Feb 2023 Last Revised: 21 Oct 2025
Karthik Babu Nattamai Kannan and Sridhar Narasimhan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Georgia Institute of Technology - Scheller College of Business
Downloads 54 (1,052,702)

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Facility location, Mixed-integer programming, infrastructure bias