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Sridhar Narasimhan

Georgia Institute of Technology - Scheller College of Business

800 West Peachtree St.

Atlanta, GA 30308

United States

  • Georgia Institute of Technology - Scheller College of Business

SCHOLARLY PAPERS

5

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1,108

TOTAL CITATIONS

3

Scholarly Papers (5)

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1.

Social Media, Flash Sales, and the Maker Movement: An Empirical Analysis

Number of pages: 50 Posted: 27 Aug 2016
Karthik Babu Nattamai Kannan, Yu Jeffrey Hu and Sridhar Narasimhan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Purdue University and Georgia Institute of Technology - Scheller College of Business
Downloads 581 (117,137)
Citation 1

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flash sale, maker movement, new product development, search and experience goods, social media, word of mouth

2.

Can Improvements to Mobile Internet Service Help Reduce Digital Inequality? An Empirical Analysis of Education and Overall Data Consumption

Georgia Tech Scheller College of Business Research Paper No. 4173558, SMU Cox School of Business Research Paper No. 22-25, Forthcoming Management Science.
Number of pages: 33 Posted: 21 Dec 2022 Last Revised: 28 Sep 2024
Karthik Babu Nattamai Kannan, Eric M. Overby and Sridhar Narasimhan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 335 (226,528)
Citation 1

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Digital inequality, Smartphone dependence, Mobile internet, Difference-in-differences, Data caps

3.

Wi-Fi vs. Mobile Internet – Consumer Preference for Last Mile Delivery of Internet: Evidence from a Large Scale Field Experiment

Number of pages: 30 Posted: 02 Aug 2022
Karthik Babu Nattamai Kannan, Yu Jeffrey Hu and Sridhar Narasimhan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM), Purdue University and Georgia Institute of Technology - Scheller College of Business
Downloads 138 (530,816)
Citation 1

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Internet, Wi-Fi, broadband, channel competition, fixed-line Internet, mobile Internet

4.

An Optimization Framework for Reducing Geographic Inequality Through Public-Private Infrastructure Sharing: Applications to Healthcare and Cultural Organizations

Number of pages: 31 Posted: 07 Feb 2023 Last Revised: 21 Oct 2025
Karthik Babu Nattamai Kannan and Sridhar Narasimhan
Southern Methodist University (SMU) - Information Technology and Operations Management Department (ITOM) and Georgia Institute of Technology - Scheller College of Business
Downloads 54 (1,052,702)

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Facility location, Mixed-integer programming, infrastructure bias

5.

Dawn or Dusk of the Free Model? Ad-Supported Revenue Models under Heterogeneous Privacy Sensitivity in Mobile Advertising Networks

Georgia Tech Scheller College of Business Research Paper No. 6041434
Posted: 09 Jan 2026
Chunghan Kang, Lizhen Xu and Sridhar Narasimhan
The University of Hong Kong, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Scheller College of Business

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mobile advertising networks, ad-supported revenue models, heterogeneous privacy sensitivity, targeted advertising, targeting precision, revenue sharing, economic rent