Chunghan Kang

The University of Hong Kong

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Dawn or Dusk of the Free Model? Ad-Supported Revenue Models under Heterogeneous Privacy Sensitivity in Mobile Advertising Networks

Georgia Tech Scheller College of Business Research Paper No. 6041434

Number of pages: 61 Posted: 09 Jan 2026 Last Revised: 08 Jul 2026

Chunghan Kang, Lizhen Xu and Sridhar Narasimhan

The University of Hong Kong, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Scheller College of Business

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