Joint Bidding and Procurement Strategies Under Price Volatility
38 Pages Posted: 30 Dec 2010
Date Written: December 29, 2010
Abstract
We consider a firm buying a commodity from the spot market as raw material and selling a final product by submitting bids in a continuous review environment. Bidding opportunities (i.e., demand arrivals) are random, and the likelihood of winning bids (i.e., selling the product) depends on the bid price. The price of the commodity raw material is also stochastic. The objective of the firm is to jointly decide on the procurement and bidding strategies to maximize its expected total discounted profit in the face of this demand and supply randomness. We model commodity price in the spot market as a Markov chain and the bidding opportunities as a Poisson process. Subsequently, we formulate the decision-making problem of the firm as an infinite-horizon, stochastic dynamic program and analytically characterize its structural properties. We prove that the optimal procurement strategy follows a price-dependent base-stock policy and the optimal bidding price is decreasing with respect to the inventory level. We also formulate and analyze three intuitively appealing heuristic strategies, which either do not allow for carrying inventory or adopt simpler bidding policies (e.g. a constant bid price or myopically set bid prices). Using historical daily prices of several commodities, we then calibrate our model and conduct an extensive numerical study to compare the performance of the different strategies. Our study reveals the importance of adopting the optimal integrative procurement and bidding strategy, which is particularly rewarding when the raw material prices are more volatile and/or when there is significant competition on the demand side. We establish that the relative performances of the three heuristic strategies depend critically on the holding cost of raw material inventory and on the competitive environment, and identify conditions under which the shortfall in profits from adopting such strategies is relatively less significant.
Keywords: supply chain management, procurement strategy, pricing, supply risk, price volatility, price-dependent base-stock policy
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