The Role of Corporate Culture in Bad Times: Evidence from the COVID-19 Pandemic
Journal of Financial and Quantitative Analysis, Forthcoming
European Corporate Governance Institute – Finance Working Paper No. 726/2021
89 Pages Posted: 24 Jun 2020 Last revised: 27 Aug 2021
Kai Li
University of British Columbia (UBC) - Sauder School of Business; Asian Bureau of Finance and Economic Research (ABFER); China Academy of Financial Research (CAFR); European Corporate Governance Institute (ECGI); Canadian Sustainable Finance Network (CSFN)
Xing Liu
Tsinghua University - PBC School of Finance
Feng Mai
University of Iowa - Department of Business Analytics
Tengfei Zhang
Rutgers University - Rutgers School of Business-Camden
Date Written: July 22, 2021
Abstract
After fitting a topic model to 40,927 COVID-19-related paragraphs in 3,581 earnings calls over the period January 22 to April 30, 2020, we obtain firm-level measures of exposure and response related to COVID-19 for 2,894 U.S. firms. We show that despite the large negative impact of COVID-19 on their operations, firms with a strong corporate culture outperform their peers without a strong culture. Moreover, these firms are more likely to support their community, embrace digital transformation, and develop new products than those peers. We conclude that corporate culture is an intangible asset designed to meet unforeseen contingencies as they arise.
Keywords: corporate culture; COVID-19; pandemic; demand; supply chain; employees; community; digital transformation; new product development; human capital; machine learning; topic modelling; correlated topic model
JEL Classification: M14, I18, J24, J28
Suggested Citation: Suggested Citation
Kai Li
University of British Columbia (UBC) - Sauder School of Business ( email )
2053 Main Mall
Vancouver, BC V6T 1Z2
Canada
604-822-8353 (Phone)
604-822-4695 (Fax)
Asian Bureau of Finance and Economic Research (ABFER) ( email )
BIZ 2 Storey 4, 04-05
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Singapore, 117592
Singapore
China Academy of Financial Research (CAFR) ( email )
1954 Huashan Road
Shanghai P.R.China, 200030
China
European Corporate Governance Institute (ECGI) ( email )
c/o the Royal Academies of Belgium
Rue Ducale 1 Hertogsstraat
1000 Brussels
Belgium
Canadian Sustainable Finance Network (CSFN) ( email )
Queens University
Kingston, ON
Canada
HOME PAGE: http://https://smith.queensu.ca/centres/isf/research/network.php
Xing Liu
Tsinghua University - PBC School of Finance ( email )
No. 43, Chengdu Road
Haidian District
Beijing, 100083
China
HOME PAGE: http://www.xing-liu.com/
Tengfei Zhang (Contact Author)
Rutgers University - Rutgers School of Business-Camden ( email )
227 Penn Street
Camden, NJ 08102
United States
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