Digital Nudging: Using Technology to Nudge for Good

Sobolev, Michael

doi:10.2139/ssrn.3889831

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Digital Nudging: Using Technology to Nudge for Good

Sobolev, M. (2022). Digital Nudging: Using Technology to Nudge for Good. In D. Soman & N. Mazar (Ed.). Behavioral Science in the Wild (pp. 292-299). Toronto, Canada: University of Toronto Press.

7 Pages Posted: 22 Jul 2021 Last revised: 3 Aug 2023

See all articles by Michael Sobolev

Michael Sobolev

Leonard D. Schaeffer Center for Health Policy & Economics, University of Southern California

Date Written: March 24, 2021

Abstract

Digital nudging leverages behavioral science and information technology to provide a new set of tools for designers to change behavior and create habits. Examples of digital nudges include smart feedback and reminders and technology defaults. In this chapter, I discuss the role of design and data in digital nudging and applications in the domains of consumer choices, health behavior, and daily work. To help expand research and practice, I propose three principles for the design of digital nudging solutions: choice of technology, use of data, and digital experimentation.

Keywords: behavioral design, nudge, human–computer interaction (HCI), choice architecture, behavior change

JEL Classification: C93, D23, D91, I12, L86, O33

Suggested Citation: Suggested Citation

Sobolev, Michael, Digital Nudging: Using Technology to Nudge for Good (March 24, 2021). Sobolev, M. (2022). Digital Nudging: Using Technology to Nudge for Good. In D. Soman & N. Mazar (Ed.). Behavioral Science in the Wild (pp. 292-299). Toronto, Canada: University of Toronto Press., Available at SSRN: https://ssrn.com/abstract=3889831 or http://dx.doi.org/10.2139/ssrn.3889831