Download This PaperTheoretical Perspectives of Management and Their Application in Abubakar Rimi Television, Kano State, Nigeria
IOSR Journal Of Humanities And Social Science (IOSR-JHSS) Volume 22, Issue 11, Ver. 8 (November. 2017) PP 18-28
11 Pages Posted: 6 May 2020
Date Written: November 23, 2017
Abstract
This paper seeks to examine the management theoretical perspectives and their applications in Abubakar Rimi Television (ARTV) Kano. Management is a very important activity in the continuous sustenance of every organization. This is because through proper planning, organization and coordination, the achievement of the organizational objectives can be efficiently and effectively realized. Management theories are equally important, as they provide a comprehensive roadmap for organizations to follow in order to accomplish their goals with limited resources. Mass media organizations are no exception. This is because the mass media engage in various activities before getting their news, information and entertainment across to the audience. This paper discusses the concepts of management, theories of management, mass media management, issues, and specificities, as well as the applications of the management theories with regard to the management of ARTV Kano. The paper recommends that the adoption of a single management theory in ARTV management may not be effective and sufficient. As such, the station should adopt a multi-dimensional approach to management theories.
Keywords: Management, media management, management theories
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