Avoiding Digitalization Traps: Tools For Top Managers
17 Pages Posted: 19 May 2020
Date Written: April 6, 2020
Abstract
Digital transformation is fundamentally changing the business landscape. It is also affecting the role of top managers within firms. Our survey of more than 160 senior managers in Europe suggests that digitalization, rather than encouraging more decentralized forms of management, will lead to an expanded role of headquarters and further empowerment of top managers. While acknowledging the benefits of the digital transformation, we identify five key challenges for newly empowered top managers and offer solutions for these “digitalization traps.”
Keywords: digitalization, top managers, biases, headquarters, centralization
JEL Classification: M15, L24, D23
Suggested Citation: Suggested Citation