Download This PaperMotivation of Women Entrepreneurs and Their Challenges
3 Pages Posted: 27 Apr 2020 Last revised: 7 Jul 2020
Date Written: January 19, 2020
Abstract
In the traditional Indian society where once women were confined to four walls is now participating in all types of activities including entrepreneurship. In India, empowering women has become an important part of development efforts aiming at women development, economic growth and social stability of the society. The focus of this paper is on motivation behind women participating in entrepreneurial ventures and the problems faced by them in their efforts.
In this study we will understand the role of women entrepreneurs and also about the different marketing related issues and challenges faced by them.
Keywords: Entrepreneurship, women development, motivation, challenges, marketing strategies
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