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Cansu Ergenç

Ankara Yildirim Beyazit University

SCHOLARLY PAPERS

2

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45

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0

Scholarly Papers (2)

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1.

Enhancing Business Performance Through Brand Orientation, Internal Branding, and Employee Recognition: Insights from a B2B Company

Number of pages: 34 Posted: 20 Jan 2026
Faruk Guder, Ali Ayci, Cansu Ergenç, Musa Pinar and İsmail İlhan Hatipoglu
Loyola University Chicago, Ankara Yıldırım Beyazıt University,, Ankara Yildirim Beyazit University, Valparaiso University and affiliation not provided to SSRN
Downloads 25 (1,424,331)

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Brand orientation, Internal branding, Employee recognition, Business performance, B2B, Resource-based view, Strategic brand management

2.

A Structural Model of Career Decidedness: Exploring the Mediating Roles of Career Futures and Career Stress

Number of pages: 42 Posted: 18 Apr 2026
Perihan Aykut, Hasan Engin Şener and Cansu Ergenç
Ankara Yildirim Beyazit University, Ankara Yildirim Beyazit University and Ankara Yildirim Beyazit University
Downloads 20 (1,481,165)

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Career decidedness, Career stress, Career futures, self-efficacy, Social cognitive career theory