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Musa Pinar

Valparaiso University

Valparaiso, IN 46383

United States

  • Valparaiso University

SCHOLARLY PAPERS

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Scholarly Papers (1)

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Enhancing Business Performance Through Brand Orientation, Internal Branding, and Employee Recognition: Insights from a B2B Company

Number of pages: 34 Posted: 20 Jan 2026
Faruk Guder, Ali Ayci, Cansu Ergenç, Musa Pinar and İsmail İlhan Hatipoglu
Loyola University Chicago, Ankara Yıldırım Beyazıt University,, Ankara Yildirim Beyazit University, Valparaiso University and affiliation not provided to SSRN
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Abstract:

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Brand orientation, Internal branding, Employee recognition, Business performance, B2B, Resource-based view, Strategic brand management