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Ali Ayci

Ankara Yıldırım Beyazıt University,

Professor

SCHOLARLY PAPERS

2

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39

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0

Scholarly Papers (2)

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1.

Enhancing Business Performance Through Brand Orientation, Internal Branding, and Employee Recognition: Insights from a B2B Company

Number of pages: 34 Posted: 20 Jan 2026
Faruk Guder, Ali Ayci, Cansu Ergenç, Musa Pinar and İsmail İlhan Hatipoglu
Loyola University Chicago, Ankara Yıldırım Beyazıt University,, Ankara Yildirim Beyazit University, Valparaiso University and affiliation not provided to SSRN
Downloads 22 (1,424,331)

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Brand orientation, Internal branding, Employee recognition, Business performance, B2B, Resource-based view, Strategic brand management

2.

The Relationships Between Technological Investment, Firm Size,
Firm Age and The Growth Rate of Innovational Performance

Number of pages: 10 Posted: 24 Jul 2025
Orkun Yildiz, Özlem Çetinkaya Bozkurt, Adnan Kalkan and Ali Ayci
Izmir Democracy University, Mehmet Akif Ersoy University, affiliation not provided to SSRN and Ankara Yıldırım Beyazıt University,
Downloads 17 (1,481,165)

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Technology strategies, Firm size, Firm age, Innovational performance