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Lei Huang
Tencent Inc.
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
Adaptive Design for In-App Advertising Games: A Data-Driven Methodology Validated with Field Experiments
Number of pages: 38
Posted: 10 Feb 2026
Last Revised: 31 Mar 2026
Jiacheng Chang
,
Xiao Lei
,
Zhixi Wan
and Lei Huang
HKU Business School, The University of Hong Kong, HKU Business School, The University of Hong Kong, The University of Hong Kong - Faculty of Business and Economics and Tencent Inc.
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Abstract:
POMDP, Digital Advertising, Dynamic Difficulty Adjustment, Real-World Deployment
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