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Jiacheng Chang

HKU Business School, The University of Hong Kong

Hong Kong

China

  • HKU Business School, The University of Hong Kong

SCHOLARLY PAPERS

2

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925

TOTAL CITATIONS

2

Scholarly Papers (2)

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1.

Pricing and Addiction Control for Digital Services

HKU Jockey Club Enterprise Sustainability Global Research Institute Paper No. 2024/015
Number of pages: 48 Posted: 21 Sep 2024 Last Revised: 12 May 2026
Jiacheng Chang, Xiao Lei and Feng Tian
HKU Business School, The University of Hong Kong, HKU Business School, The University of Hong Kong and The University of Hong Kong - Faculty of Business and Economics
Downloads 822 (75,119)
Citation 2

Abstract:

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Addiction, Digital Platforms, Video Games, Dynamic Pricing, Habit Formation

2.

Adaptive Design for In-App Advertising Games: A Data-Driven Methodology Validated with Field Experiments

Number of pages: 38 Posted: 10 Feb 2026 Last Revised: 31 Mar 2026
Jiacheng Chang, Xiao Lei, Zhixi Wan and Lei Huang
HKU Business School, The University of Hong Kong, HKU Business School, The University of Hong Kong, The University of Hong Kong - Faculty of Business and Economics and Tencent Inc.
Downloads 103 (715,072)

Abstract:

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POMDP, Digital Advertising, Dynamic Difficulty Adjustment, Real-World Deployment