Paola Cillo

Bocconi University - Department of Management and Technology

Associate Professor

Via Roentgen 1

Milan, MI 20136

Italy

  • Bocconi University - Department of Management and Technology

SCHOLARLY PAPERS

5

DOWNLOADS

421

TOTAL CITATIONS

1

Scholarly Papers (5)

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1.

The Strategic Management of Innovation: State of the Art and Emerging Challenges

Strategic Organization, Forthcoming, Bocconi University Management Research Paper
Number of pages: 20 Posted: 24 Oct 2022
Paola Cillo and Gianmario Verona
Bocconi University - Department of Management and Technology and Bocconi University - Department of Management and Technology
Downloads 212 (311,355)

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Innovation, capabilities, agents, digital technology, sustainability

2.

The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individuals Investors' Culture

Journal of Marketing, Forthcoming, Bocconi University Management Research Paper No. 18
Number of pages: 51 Posted: 04 Mar 2019
Paola Cillo, David A. Griffith and Gaia Rubera
Bocconi University - Department of Management and Technology, Michigan State University and Bocconi University
Downloads 91 (616,560)

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marketing-finance interface, new product portfolio innovativeness, stock holding, investor heterogeneity, national culture, Hofstede

3.

Whatever You Want, Whatever You Like: How Incumbents Respond to Changes in Market Information Regimes

Strategic Management Journal, Forthcoming, Bocconi University Management Research Paper
Number of pages: 42 Posted: 23 May 2022
Paola Zanella, Paola Cillo and Gianmario Verona
CUNEF Universidad, Bocconi University - Department of Management and Technology and Bocconi University - Department of Management and Technology
Downloads 68 (729,925)

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adaptation, market information regime, digitization, innovation, consumers

4.

Generative AI in Innovation and Marketing Processes: A Roadmap of Research Opportunities

Number of pages: 33 Posted: 01 Apr 2025
Paola Cillo and Gaia Rubera
Bocconi University - Department of Management and Technology and Bocconi University
Downloads 37 (970,113)
Citation 1

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Generative Artificial Intelligence, Innovation, Marketing Strategy, Marketing Capabilities, Firm Value

5.

THE INNOVATION PARADOX: A MAGNET FOR INVESTORS, A TRIGGER FOR SELL-OFFS

Number of pages: 42 Posted: 03 Feb 2025
Paola Cillo and Gaia Rubera
Bocconi University - Department of Management and Technology and Bocconi University
Downloads 13 (1,249,364)

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