Paola Cillo

Bocconi University - Department of Management and Technology

Via Roentgen 1

Milan, MI 20136

Italy

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Scholarly Papers (1)

1.

The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individuals Investors' Culture

Journal of Marketing, Forthcoming, Bocconi University Management Research Paper No. 18
Number of pages: 51 Posted: 04 Mar 2019
Paola Cillo, David A. Griffith and Gaia Rubera
Bocconi University - Department of Management and Technology, Michigan State University and Bocconi University
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Abstract:

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marketing-finance interface, new product portfolio innovativeness, stock holding, investor heterogeneity, national culture, Hofstede