default author photo

Ruchi Srivastava

Jagan Institute of Management Studies

SCHOLARLY PAPERS

1

DOWNLOADS

0

TOTAL CITATIONS
Rank 0

SSRN RANKINGS

Top 0

in Total Papers Citations

0

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Understanding Gendered Perspectives of Experiential Marketing in Generation Z

Arora, M; Kumar, A; Tiruwa, A; Srivastava, R; Sharma, P & Verma, S (2026). Understanding Gendered Perspectives of Experiential Marketing in Generation Z. International Insurance Law Review, 34 (S1), 408- 417
Posted: 23 Feb 2026
Dr. Madhu Arora, Amit Kumar, Anurag Tiruwa, Dr. Poonam Khurana, Ruchi Srivastava, Priya Sharma and Swati Verma
NDIM - New Delhi Institute of Management, Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprastha University - Institute of Information Technology & Management, Vivekananda Institute of Professional Studies-Technical Campus, Jagan Institute of Management Studies, Vivekananda Institute of Professional Studies and Vivekananda Institute of Professional Studies

Abstract:

Loading...

Experiential Marketing, Perception, Gen Z, Male, Female