author profile photo

Dr. Poonam Khurana

Vivekananda Institute of Professional Studies-Technical Campus

Vivekananda Institute of Professional Studies- Technical Campus

Pitampura

Delhi, DE 110034

India

SCHOLARLY PAPERS

45

DOWNLOADS
Rank 23,654

SSRN RANKINGS

Top 23,654

in Total Papers Downloads

5,300

TOTAL CITATIONS

2

Ideas:
“  My research lies at the intersection of organizational psychology, behavioral sciences, consumer behaviour and employee wellbeing, with a strong emphasis on workplace mental health, career development, and psychosocial determinants of performance in contemporary organizations. I explore how leadership practices, Artificial Intelligence, communication strategies, and institutional support systems shape employee psychological wellbeing, resilience, and career trajectories, often drawing on mixed‑methods and evidence‑based frameworks. My work contributes to both scholarly understanding and applied policy in higher education, HR practice, and public‑sector organizations, and is reflected in publications indexed in Scopus, Web of Science and other international databases.  ”

Scholarly Papers (45)

1.

Introduction to Corporate Communication

Number of pages: 47 Posted: 11 Feb 2026
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 1,229 (50,751)

Abstract:

Loading...

2.

Corporate Communication in the Indian Corporate Sector

Number of pages: 37 Posted: 23 Feb 2026
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 814 (87,748)

Abstract:

Loading...

3.

Buy Now, Regret Later"? A Review Of Instant Gratification And Post Purchase Dissonance In E-Commerce

Number of pages: 13 Posted: 03 Sep 2025
Maharaja Surajmal Institute, Vivekananda Institute of Professional Studies-Technical Campus, NDIM - New Delhi Institute of Management, Vivekananda Institute of Professional Studies-Technical Campus and Amity University Uttar Pradesh, India - Amity School of Business
Downloads 650 (103,516)

Abstract:

Loading...

Consumer Psychology, Impulse Buying, Cognitive Dissonance, Immediate Gratification, E-Commerce

4.

 Corporate Communication in Practice

Number of pages: 52 Posted: 01 Apr 2026
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 317 (554,631)

Abstract:

Loading...

Corporate Identity Audit, Corporate Advertising, Concept and Functions, Corporate, Communication, Organisations

5.

Application of Corporate Communication

Number of pages: 94 Posted: 06 Apr 2026
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 273 (391,686)

Abstract:

Loading...

Crisis Management, Internal and External Communication, Ethics and Guidelines for Corporate Communication, Media Relations, Media Monitoring and Research, Case Studies

6.

Contemporary Family Challenges in India and Romania: Psycho- Social Perspective

Number of pages: 280 Posted: 01 Dec 2025
Dr. Poonam Khurana and Alina Costin
Vivekananda Institute of Professional Studies-Technical Campus and Aurel Vlaicu University of Arad
Downloads 198 (384,172)

Abstract:

Loading...

7.

Work Psychology- Text Book

Number of pages: 180 Posted: 22 Nov 2025 Last Revised: 07 Jan 2026
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 185 (413,774)

Abstract:

Loading...

8.

Understanding Tourism Entrepreneurship: Key Concepts and Insights

Number of pages: 12 Posted: 17 Nov 2025
Dr. Poonam Khurana, Renuka Kapoor and Dr. Madhu Arora
Vivekananda Institute of Professional Studies-Technical Campus, Amity University Uttar Pradesh, India - Amity School of Business and NDIM - New Delhi Institute of Management
Downloads 142 (521,245)
Citation 1

Abstract:

Loading...

Tourism entrepreneurship, entrepreneur, tourist, sustainable, technology, innovation, Airbnb

9.

Relationship of Self Esteem and Leadership Styles: A Study on Women with Leadership Positions in Teaching

Number of pages: 17 Posted: 29 Jan 2025
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 109 (645,052)

Abstract:

Loading...

Self-Esteem, Leadership Style, Women, Teaching

10.

Shaping Future Trends Metaverse as Experiential Marketing for Gen Z

Number of pages: 16 Posted: 06 May 2025
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 106 (659,652)

Abstract:

Loading...

meta verse, gen z, marketing

11.

Women Empowerment in India since 1947: A Critical Analysis

Number of pages: 10 Posted: 06 May 2025
Dr. Poonam Khurana and Dr. Madhu Arora
Vivekananda Institute of Professional Studies-Technical Campus and NDIM - New Delhi Institute of Management
Downloads 96 (709,832)

Abstract:

Loading...

Efforts, Empowerment, Government, India, Women

12.

Sleep Deprivation and Academic Success in the Digital Era: A Study among College Students in Delhi

Number of pages: 14 Posted: 22 Nov 2025
Swati Narula and Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus and Vivekananda Institute of Professional Studies-Technical Campus
Downloads 94 (720,278)

Abstract:

Loading...

Sleep Deprivation, Academic Performance, Cognitive Functioning, Critical Thinking, Decision Making, Creativity

13.

Women Empowerment in India since 1947: A Critical Analysis

Number of pages: 10 Posted: 29 Jan 2025
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 81 (796,622)

Abstract:

Loading...

Efforts, Empowerment, Government, India, Women

14.

Values-Driven Investment Choices by Gen Z for Spirituality and Security

Number of pages: 9 Posted: 17 Nov 2025
NDIM - New Delhi Institute of Management, affiliation not provided to SSRN, affiliation not provided to SSRN, Vivekananda Institute of Professional Studies-Technical Campus and NDIM - New Delhi Institute of Management
Downloads 79 (816,709)

Abstract:

Loading...

Gen Z, Spiritual Values, Financial Security, Investment Decisions, Spirituality, Economic Uncertainty, Behavioral Finance

15.

Mapping the Cybersecurity Research: A Comprehensive Bibliometric Analysis

Number of pages: 10 Posted: 06 May 2025
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 60 (970,490)

Abstract:

Loading...

Artificial intelligence, Bibliometric analysis, Cyber security, Cyber threat, Privacy, Technology

16.

Modern Psycho-Social Face of Indian Families: The Counselors' Perspective

Number of pages: 11 Posted: 23 Dec 2025 Last Revised: 09 Jan 2026
Dr. Poonam Khurana and Sundaram Priyadarshine
Vivekananda Institute of Professional Studies-Technical Campus and Vivekananda Institute of Professional Studies-Technical Campus
Downloads 58 (980,173)

Abstract:

Loading...

17.

Human Resource Management in the Era of AI

Number of pages: 16 Posted: 26 Nov 2025
Dr. Poonam Khurana, Shruti Thakral, Dhruv Grover and Renuka Kapoor
Vivekananda Institute of Professional Studies-Technical Campus, Amity University, Vivekananda Institute of Professional Studies and Amity University Uttar Pradesh, India - Amity School of Business
Downloads 56 (1,052,702)

Abstract:

Loading...

Human Resource Management, Employee Engagement, Algorithms, Talent Acquisition, Digital Age, Integration of AI

18.

Faculty work engagement and happiness: an empirical research

Number of pages: 11 Posted: 29 Jan 2025
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 55 (1,020,567)
Citation 1

Abstract:

Loading...

happiness, work engagement, performance, faculty, satisfaction, relationship

19.

Impact of Women Empowerment on Employability of Women

Number of pages: 13 Posted: 26 Nov 2025
Dr. Madhu Arora, Dr. Poonam Khurana and Laxmi Rani
NDIM - New Delhi Institute of Management, Vivekananda Institute of Professional Studies-Technical Campus and NDIM - New Delhi Institute of Management
Downloads 53 (1,031,043)

Abstract:

Loading...

20.

Impact of Emotional Well-being on Job Performance: A Study Based on Service Sector Professionals

Number of pages: 12 Posted: 29 Jan 2025
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 52 (1,041,696)

Abstract:

Loading...

Emotional well-being, job performance, mindfulness, personality trait, resilience

21.

Analysis of Digital Learning in Lockdown Period for Students in India

Number of pages: 7 Posted: 26 Nov 2025
Dr. Poonam Khurana, Renuka Kapoor, Swati Narula and Dr. Madhu Arora
Vivekananda Institute of Professional Studies-Technical Campus, Amity University Uttar Pradesh, India - Amity School of Business, Vivekananda Institute of Professional Studies-Technical Campus and NDIM - New Delhi Institute of Management
Downloads 48 (1,086,013)

Abstract:

Loading...

Students, Factors, Convenience, Infrastructure, Training

22.

Manifestation of Project Based Learning As Educational Reform in Professional Education

Proceedings of the International Conference on Education towards Global Peace | 30 November – 01 December 2016
Number of pages: 6 Posted: 01 Dec 2025
Dr. Poonam Khurana and Dr. Madhu Arora
Vivekananda Institute of Professional Studies-Technical Campus and NDIM - New Delhi Institute of Management
Downloads 45 (1,121,190)

Abstract:

Loading...

23.

Role of Ethics in Personal, Team and Organisational Effectiveness

Number of pages: 275 Posted: 24 Jul 2025
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 45 (1,121,190)

Abstract:

Loading...

24.

A Study on Tam in Grocery Apps in India

Number of pages: 14 Posted: 23 Nov 2025
Dr. Poonam Khurana, Dr. Madhu Arora and Jaya Gupta
Vivekananda Institute of Professional Studies-Technical Campus, NDIM - New Delhi Institute of Management and NDIM - New Delhi Institute of Management
Downloads 42 (1,157,785)

Abstract:

Loading...

TAM, Grocery, Apps, Easiness, Usefulness

25.

Improving Business Communication Using Live Projects: A Long Way to Go

Number of pages: 9 Posted: 08 Dec 2025
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 38 (1,209,354)

Abstract:

Loading...

26.

Emotional Labour: A Bibliometric Analysis and Implications for Future Research

Number of pages: 11 Posted: 26 Nov 2025
Dr. Poonam Khurana, Vishal Kamra and Renuka Kapoor
Vivekananda Institute of Professional Studies-Technical Campus, Amity University and Amity University Uttar Pradesh, India - Amity School of Business
Downloads 38 (1,209,354)

Abstract:

Loading...

Bibliometric analysis, Emotional Labour, Deep acting, Biblioshiny, Surface acting

27.

Women Entrepreneurship: The Spirit of Tomorrow

Number of pages: 12 Posted: 08 Dec 2025
Dr. Poonam Khurana, G.B. Sitaram, Anshu Loschab and Deepika
Vivekananda Institute of Professional Studies-Technical Campus, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Technology and Applied Sciences
Downloads 37 (1,222,651)

Abstract:

Loading...

Women Entrepreneurs, obstacles, India, Opportunities

28.

Relationship of Problems and Personal Risk With Customer Service in Use of Digital Wallet: A Path Analysis Model

Int. J. Technology Transfer and Commercialisation, Vol. 17, Nos. 2/3, 2020 
Number of pages: 8 Posted: 26 Nov 2025
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 35 (1,249,711)

Abstract:

Loading...

mobile wallets, customer service, relationship, problems, personal risk

29.

Emotional Labour: A Bibliometric Analysis and Implications for Future Research

Ramanujan International Journal of Business and Research, volume 9, issue 1, 2024[10.51245/rijbr.v9i1.2024.1376]
Number of pages: 11 Posted: 16 Dec 2024
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 33 (1,277,121)

Abstract:

Loading...

Bibliometric analysis, Emotional Labour, Deep acting, Biblioshiny, Surface acting

30.

Exploring Unique Marketing Paradigm -"NeuroMarketing: Today and Tomorrow"

Number of pages: 16 Posted: 23 Nov 2025
Aashu Aggarwal and Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus and Vivekananda Institute of Professional Studies-Technical Campus
Downloads 32 (1,304,549)

Abstract:

Loading...

Neuromarketing, Neuroscience, Ethics, Consumer Behaviour

31.

Ethics and Effectiveness
Role of Ethics in personal, Team and Organisational Effectiveness

Number of pages: 285 Posted: 22 Nov 2025
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 32 (1,290,922)

Abstract:

Loading...

32.

A Study on Customers' Perception Towards Production Attributes of Curd

COMMUNITY PRACTITIONER, June 2018, Volume 21, Issue 06
Number of pages: 7 Posted: 26 Nov 2025
Dr. Poonam Khurana, Madhu Arora, Swati Narula and Renuka Kapoor
Vivekananda Institute of Professional Studies-Technical Campus, NDIM - New Delhi Institute of Management, Vivekananda Institute of Professional Studies-Technical Campus - Delhi School of Business and Amity University Uttar Pradesh, India - Amity School of Business
Downloads 30 (1,318,317)

Abstract:

Loading...

Age, Production, Attributes, Curd, Customer

33.

Developing Minds with Digital Classrooms: The Role of IT in Cognitive and Educational Growth

Number of pages: 10 Posted: 17 Nov 2025
Dr. Poonam Khurana and Renuka Kapoor
Vivekananda Institute of Professional Studies-Technical Campus and Amity University Uttar Pradesh, India - Amity School of Business
Downloads 30 (1,332,057)

Abstract:

Loading...

Information Technology, Education, Economic Growth, Cognitive, Developing Minds, Digital

34.

Faculty Work Engagement and Happiness: An Empirical Research 

International Journal of Public Sector Performance Management, volume 12, issue 4, 2023[10.1504/IJPSPM.2023.135034]
Number of pages: 11 Posted: 12 Dec 2025
Dr. Poonam Khurana, Swati Narula and Parul Manchanda
Vivekananda Institute of Professional Studies-Technical Campus, Vivekananda Institute of Professional Studies-Technical Campus - Delhi School of Business and affiliation not provided to SSRN
Downloads 28 (1,345,526)

Abstract:

Loading...

happiness, work engagement, performance, faculty, satisfaction, relationship

35.

Navigating Social Media and Anxiety: A Pathway to Mental Resilience in Viksit Bharat

Number of pages: 9 Posted: 24 Nov 2025
Dr. Poonam Khurana, Renuka Kapoor, Rohit Chaudhary and Shweta .
Vivekananda Institute of Professional Studies-Technical Campus, Amity University Uttar Pradesh, India - Amity School of Business, Vivekananda Institute of Professional Studies-Technical Campus and Amity University Uttar Pradesh, India - Amity School of Business
Downloads 28 (1,345,526)

Abstract:

Loading...

Social Media, Anxiety, Social Comparison, Fear of Missing Out (FOMO)

36.

"Excellence or perfection: Examining work performance mediated through employee engagement in India" AUTHORS

Number of pages: 14 Posted: 24 Feb 2025
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 20 (1,448,301)

Abstract:

Loading...

JEL Classification D91, D23 well-being, perfectionism, excellencism, MEP LLC "СPС "Business Perspectives" Hryhorii Skovoroda lane, 10, Sumy, 40022, Ukraine

37.

"Excellence or perfection: Examining work performance mediated through employee engagement in India" AUTHORS

Number of pages: 14 Posted: 07 Jan 2025
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus
Downloads 17 (1,481,165)

Abstract:

Loading...

JEL Classification D91, D23 well-being, perfectionism, excellencism, MEP LLC "СPС "Business Perspectives" Hryhorii Skovoroda lane, 10, Sumy, 40022, Ukraine

38.

Silver Lining of Adversity: Role of Gratitude

Number of pages: 28 Posted: 20 Apr 2026
Dr. Poonam Khurana, Deepika Chhikara and Renuka Kapoor
Vivekananda Institute of Professional Studies-Technical Campus, Guru Gobind Singh Indraprastha University - Vivekananda Institute of Professional Studies and Amity University Uttar Pradesh, India - Amity School of Business
Downloads 15 (1,518,554)

Abstract:

Loading...

39.

Understanding Gendered Perspectives of Experiential Marketing in Generation Z

Arora, M; Kumar, A; Tiruwa, A; Srivastava, R; Sharma, P & Verma, S (2026). Understanding Gendered Perspectives of Experiential Marketing in Generation Z. International Insurance Law Review, 34 (S1), 408- 417
Posted: 23 Feb 2026
NDIM - New Delhi Institute of Management, Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprastha University - Institute of Information Technology & Management, Vivekananda Institute of Professional Studies-Technical Campus, Jagan Institute of Management Studies, Vivekananda Institute of Professional Studies and Vivekananda Institute of Professional Studies

Abstract:

Loading...

Experiential Marketing, Perception, Gen Z, Male, Female

40.

Enhancing Business Education Through AI-Powered Teaching Innovations in Quantitative Subjects Using Neural Architecture Search with Self-Attention

2025 International Conference on Communication and Smart Devices (ICCoSD) | IEEE | DOI: 10.1109/ICCOSD66074.2025.11348146
Posted: 02 Feb 2026
Maharajan K. and Dr. Poonam Khurana
Independent and Vivekananda Institute of Professional Studies-Technical Campus

Abstract:

Loading...

Enhancing Business Education (EBE), Artificial Intelligence (AI), Differentiable Architecture Search (DARTS), Internet of Things (IOT), Data Mining (DM)

41.

Management – The Researcher View

LAP LAMBERT Academic Publishing | ISBN/EAN978-3-330-00962-2
Posted: 29 Dec 2025 Last Revised: 30 Dec 2025
Dr. Poonam Khurana
Vivekananda Institute of Professional Studies-Technical Campus

Abstract:

Loading...

42.

An Empirical Research on Reinforcement of Mobile Banking Services

Digitalization, Entrepreneurship and Skilling: The Future Lies Here | 2019 
Posted: 02 Dec 2025
Dr. Madhu Arora and Dr. Poonam Khurana
NDIM - New Delhi Institute of Management and Vivekananda Institute of Professional Studies-Technical Campus

Abstract:

Loading...

Banking, Mobile, Security, Solutions, Risk

43.

An Empirical Research on Designing of Logos for Branding of B- Schools in Delhi, NCR

CU- Global Management Review - January - June 2018
Posted: 02 Dec 2025
Dr. Poonam Khurana and Dr. Madhu Arora
Vivekananda Institute of Professional Studies-Technical Campus and NDIM - New Delhi Institute of Management

Abstract:

Loading...

brand building, logo designing, B-Schools, business-education

44.

Redefining Global Business and Economy- Post COVID 19

Foundation for Evidence-based Development in India (FEDI), 2021 | eBook ISBN: 978-81-947986-0-6
Posted: 01 Dec 2025
Dr. Poonam Khurana and Swati Narula
Vivekananda Institute of Professional Studies-Technical Campus and Vivekananda Institute of Professional Studies-Technical Campus

Abstract:

Loading...

45.

Experiential Perception Of Buying Behaviour Of Gen Z-Using Regression Analysis

European Economic Letters, 0[10.52783/eel.v15i2s.3836 ]
Posted: 10 Nov 2025
Dr. Poonam Khurana and Dr. Madhu Arora
Vivekananda Institute of Professional Studies-Technical Campus and NDIM - New Delhi Institute of Management

Abstract:

Loading...

Experiential Marketing, Perception, Gen Z, Regression, Analysis