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Dr. Madhu Arora

NDIM - New Delhi Institute of Management

  • NDIM - New Delhi Institute of Management

SCHOLARLY PAPERS

12

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1,155

TOTAL CITATIONS

1

Scholarly Papers (12)

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1.

Buy Now, Regret Later"? A Review Of Instant Gratification And Post Purchase Dissonance In E-Commerce

Number of pages: 13 Posted: 03 Sep 2025
Anshu Lochab, Dr. Poonam Khurana, Dr. Madhu Arora, Swati Narula and Renuka Kapoor
Maharaja Surajmal Institute, Vivekananda Institute of Professional Studies-Technical Campus, NDIM - New Delhi Institute of Management, Vivekananda Institute of Professional Studies-Technical Campus and Amity University Uttar Pradesh, India - Amity School of Business
Downloads 650 (103,516)

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Consumer Psychology, Impulse Buying, Cognitive Dissonance, Immediate Gratification, E-Commerce

2.

Understanding Tourism Entrepreneurship: Key Concepts and Insights

Number of pages: 12 Posted: 17 Nov 2025
Dr. Poonam Khurana, Renuka Kapoor and Dr. Madhu Arora
Vivekananda Institute of Professional Studies-Technical Campus, Amity University Uttar Pradesh, India - Amity School of Business and NDIM - New Delhi Institute of Management
Downloads 142 (521,245)
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Tourism entrepreneurship, entrepreneur, tourist, sustainable, technology, innovation, Airbnb

3.

Women Empowerment in India since 1947: A Critical Analysis

Number of pages: 10 Posted: 06 May 2025
Dr. Poonam Khurana and Dr. Madhu Arora
Vivekananda Institute of Professional Studies-Technical Campus and NDIM - New Delhi Institute of Management
Downloads 96 (709,832)

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Efforts, Empowerment, Government, India, Women

4.

Values-Driven Investment Choices by Gen Z for Spirituality and Security

Number of pages: 9 Posted: 17 Nov 2025
Dr. Madhu Arora, Dr. Amit Kumar, Dr. Bhawna Mukaria, Dr. Poonam Khurana and Manisha .
NDIM - New Delhi Institute of Management, affiliation not provided to SSRN, affiliation not provided to SSRN, Vivekananda Institute of Professional Studies-Technical Campus and NDIM - New Delhi Institute of Management
Downloads 79 (816,709)

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Gen Z, Spiritual Values, Financial Security, Investment Decisions, Spirituality, Economic Uncertainty, Behavioral Finance

5.

Impact of Women Empowerment on Employability of Women

Number of pages: 13 Posted: 26 Nov 2025
Dr. Madhu Arora, Dr. Poonam Khurana and Laxmi Rani
NDIM - New Delhi Institute of Management, Vivekananda Institute of Professional Studies-Technical Campus and NDIM - New Delhi Institute of Management
Downloads 53 (1,031,043)

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6.

Analysis of Digital Learning in Lockdown Period for Students in India

Number of pages: 7 Posted: 26 Nov 2025
Dr. Poonam Khurana, Renuka Kapoor, Swati Narula and Dr. Madhu Arora
Vivekananda Institute of Professional Studies-Technical Campus, Amity University Uttar Pradesh, India - Amity School of Business, Vivekananda Institute of Professional Studies-Technical Campus and NDIM - New Delhi Institute of Management
Downloads 48 (1,086,013)

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Students, Factors, Convenience, Infrastructure, Training

7.

Manifestation of Project Based Learning As Educational Reform in Professional Education

Proceedings of the International Conference on Education towards Global Peace | 30 November – 01 December 2016
Number of pages: 6 Posted: 01 Dec 2025
Dr. Poonam Khurana and Dr. Madhu Arora
Vivekananda Institute of Professional Studies-Technical Campus and NDIM - New Delhi Institute of Management
Downloads 45 (1,121,190)

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8.

A Study on Tam in Grocery Apps in India

Number of pages: 14 Posted: 23 Nov 2025
Dr. Poonam Khurana, Dr. Madhu Arora and Jaya Gupta
Vivekananda Institute of Professional Studies-Technical Campus, NDIM - New Delhi Institute of Management and NDIM - New Delhi Institute of Management
Downloads 42 (1,157,785)

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TAM, Grocery, Apps, Easiness, Usefulness

9.

Understanding Gendered Perspectives of Experiential Marketing in Generation Z

Arora, M; Kumar, A; Tiruwa, A; Srivastava, R; Sharma, P & Verma, S (2026). Understanding Gendered Perspectives of Experiential Marketing in Generation Z. International Insurance Law Review, 34 (S1), 408- 417
Posted: 23 Feb 2026
Dr. Madhu Arora, Amit Kumar, Anurag Tiruwa, Dr. Poonam Khurana, Ruchi Srivastava, Priya Sharma and Swati Verma
NDIM - New Delhi Institute of Management, Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprastha University - Institute of Information Technology & Management, Vivekananda Institute of Professional Studies-Technical Campus, Jagan Institute of Management Studies, Vivekananda Institute of Professional Studies and Vivekananda Institute of Professional Studies

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Experiential Marketing, Perception, Gen Z, Male, Female

10.

An Empirical Research on Reinforcement of Mobile Banking Services

Digitalization, Entrepreneurship and Skilling: The Future Lies Here | 2019 
Posted: 02 Dec 2025
Dr. Madhu Arora and Dr. Poonam Khurana
NDIM - New Delhi Institute of Management and Vivekananda Institute of Professional Studies-Technical Campus

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Banking, Mobile, Security, Solutions, Risk

11.

An Empirical Research on Designing of Logos for Branding of B- Schools in Delhi, NCR

CU- Global Management Review - January - June 2018
Posted: 02 Dec 2025
Dr. Poonam Khurana and Dr. Madhu Arora
Vivekananda Institute of Professional Studies-Technical Campus and NDIM - New Delhi Institute of Management

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brand building, logo designing, B-Schools, business-education

12.

Experiential Perception Of Buying Behaviour Of Gen Z-Using Regression Analysis

European Economic Letters, 0[10.52783/eel.v15i2s.3836 ]
Posted: 10 Nov 2025
Dr. Poonam Khurana and Dr. Madhu Arora
Vivekananda Institute of Professional Studies-Technical Campus and NDIM - New Delhi Institute of Management

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Experiential Marketing, Perception, Gen Z, Regression, Analysis