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Anshu Lochab
Maharaja Surajmal Institute
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Scholarly Papers (1)
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1.
Buy Now, Regret Later"? A Review Of Instant Gratification And Post Purchase Dissonance In E-Commerce
Number of pages: 13
Posted: 03 Sep 2025
Anshu Lochab,
Dr. Poonam Khurana
,
Dr. Madhu Arora
,
Swati Narula
and
Renuka Kapoor
Maharaja Surajmal Institute, Vivekananda Institute of Professional Studies-Technical Campus, NDIM - New Delhi Institute of Management, Vivekananda Institute of Professional Studies-Technical Campus and Amity University Uttar Pradesh, India - Amity School of Business
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Abstract:
Consumer Psychology, Impulse Buying, Cognitive Dissonance, Immediate Gratification, E-Commerce
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