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Clarinda s d'souza

Independent

SCHOLARLY PAPERS

3

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5

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0

Scholarly Papers (3)

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1.

Value Attitude Behaviour and Social Stigma in the Adoption of Veganism: An Integrated Model

Food Quality and Preference, 97, 104479. DOI:10.1016/j.foodqual.2021.104479
Number of pages: 9 Posted: 09 Jun 2026
Anne Renée Brouwer, Clarinda s d'souza, Stephen Singaraju and Luis Arango
Wageningen University and Research, Independent, Universiti Teknologi Brunei and University of Auckland Business School
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Vegan diet, Veganism, Value-attitude-behaviour model, Anti-speciesism, Social stigma

2.

The Dark Age of Advertising: An Examination of Perceptual Factors Affecting Advertising Avoidance in the Context of Mobile YouTube

Journal of Electronic Commerce Research, 23(1), 13-32.
Posted: 30 Jun 2026
Stephen Singaraju, Justin Rose, Luis Arango, Clarinda s d'souza, Seyed Mohammad Sadegh Khaksar and Anne Renée Brouwer
Universiti Teknologi Brunei, University of the South Pacific School of Law, University of Auckland Business School, Independent, La Trobe University and Wageningen University and Research

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Advertising avoidance, Perceptual factors, Reversal theory, Mobile YouTube

3.

Consumer Biases in the Perception of Organizational Greed

International Journal of Consumer Studies, 47(2), 767-783.
Posted: 30 Jun 2026
Luis Arango, Stephen Singaraju, Outi Niininen and Clarinda s d'souza
University of Auckland Business School, Universiti Teknologi Brunei, University of Jyväskylä - University of Jyväskylä School of Business and Economics and Independent

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